Update: sfwa.org is in a transition state at the moment while we wait for some things to finish propagating through the internet. At the moment, if you go to sfwa.org you might get a parked page with advertising. This should change by the end of the day although for some people it may take up to 72 hours.
When you receive the 2nd of the emails that we promised you, this will be an indication that for most of our users, sfwa.org points to the correct site.
Please do not worry, nothing is broken.