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	<title>Comments on: Guest Post: Who Controls Your Amazon E-book Price?</title>
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	<link>http://www.sfwa.org/2012/02/guest-post-who-controls-your-amazon-e-book-price/</link>
	<description>Science Fiction and Fantasy Writers of America</description>
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		<title>By: Does Amazon Control Your E-Book Price? - The Tech Savvy Writer</title>
		<link>http://www.sfwa.org/2012/02/guest-post-who-controls-your-amazon-e-book-price/#comment-121898</link>
		<dc:creator>Does Amazon Control Your E-Book Price? - The Tech Savvy Writer</dc:creator>
		<pubDate>Wed, 14 Mar 2012 16:07:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.sfwa.org/?p=22929#comment-121898</guid>
		<description><![CDATA[[...] a post on the SFWA website by sci-fi author Jim C. Hines caught my attention. I can&#8217;t recommend it highly enough to authors who use Amazon (and [...]]]></description>
		<content:encoded><![CDATA[<p>[...] a post on the SFWA website by sci-fi author Jim C. Hines caught my attention. I can&#8217;t recommend it highly enough to authors who use Amazon (and [...]</p>
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		<title>By: Jason</title>
		<link>http://www.sfwa.org/2012/02/guest-post-who-controls-your-amazon-e-book-price/#comment-118465</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Fri, 02 Mar 2012 04:28:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.sfwa.org/?p=22929#comment-118465</guid>
		<description><![CDATA[What is amazing to me is how they take thirty percent for running a data pipe.]]></description>
		<content:encoded><![CDATA[<p>What is amazing to me is how they take thirty percent for running a data pipe.</p>
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		<title>By: Patricia</title>
		<link>http://www.sfwa.org/2012/02/guest-post-who-controls-your-amazon-e-book-price/#comment-117575</link>
		<dc:creator>Patricia</dc:creator>
		<pubDate>Tue, 28 Feb 2012 21:05:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.sfwa.org/?p=22929#comment-117575</guid>
		<description><![CDATA[Presumably Amazon cut the price because they felt it was in their interest to do so, but that doesn&#039;t necessarily mean it was to sell more copies of *that* book -- it was to sell more copies of *something*. Having a lot of 99cent ebooks attracts customers, some of whom buy other stuff too.]]></description>
		<content:encoded><![CDATA[<p>Presumably Amazon cut the price because they felt it was in their interest to do so, but that doesn&#8217;t necessarily mean it was to sell more copies of *that* book &#8212; it was to sell more copies of *something*. Having a lot of 99cent ebooks attracts customers, some of whom buy other stuff too.</p>
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		<title>By: Andrew Burt</title>
		<link>http://www.sfwa.org/2012/02/guest-post-who-controls-your-amazon-e-book-price/#comment-117215</link>
		<dc:creator>Andrew Burt</dc:creator>
		<pubDate>Mon, 27 Feb 2012 23:45:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.sfwa.org/?p=22929#comment-117215</guid>
		<description><![CDATA[I&#039;ve noticed some very infrequent cases like this among my own and ReAnimus Press titles, where they alter the price like that, also usually somehow related to a lower price elsewhere. (In one case another distributor had simply put the wrong price on it; Amazon matched but then didn&#039;t restore quickly, etc.)

As to the concern about Amazon arbitrarily setting a price, to their own benefit -- if, indeed, it was to their own benefit (i.e. they made more money because they lower your price), that would assumedly be because they thought they could sell significantly more units at the lower price.  (&quot;Price elasticity of demand.&quot; I do suppose they could be thinking across multiple titles, &quot;We&#039;ll sell more of title X if we lower the price of title Y from another author&quot;, though that seems quite a stretch.)

So, if they were to think they&#039;ll profit more from reducing your price, then they think you&#039;ll earn more too as the author, since the 70/30 split remains the same.

Indeed, I would &lt;i&gt;love&lt;/i&gt; it if they could do price elasticity experiments for us as authors, so we could choose the optimal price point to maximize revenue.  Fat chance, but it&#039;d be cool.

(A lot of people would probably also start pulling titles if Amazon played too many games without permission, so they don&#039;t have infinite latitude.)

I agree that author support could be better and faster, and it&#039;s a bummer you lost money on their error, but all in all, they&#039;re still the best game in town in terms of maximum total income.  (I.e. highest unit sales vs. others and paying a higher percent than others like B&amp;N.)  In a general sense, what&#039;s good for Amazon right now is reasonably closely aligned with what&#039;s good for the author.]]></description>
		<content:encoded><![CDATA[<p>I&#8217;ve noticed some very infrequent cases like this among my own and ReAnimus Press titles, where they alter the price like that, also usually somehow related to a lower price elsewhere. (In one case another distributor had simply put the wrong price on it; Amazon matched but then didn&#8217;t restore quickly, etc.)</p>
<p>As to the concern about Amazon arbitrarily setting a price, to their own benefit &#8212; if, indeed, it was to their own benefit (i.e. they made more money because they lower your price), that would assumedly be because they thought they could sell significantly more units at the lower price.  (&#8220;Price elasticity of demand.&#8221; I do suppose they could be thinking across multiple titles, &#8220;We&#8217;ll sell more of title X if we lower the price of title Y from another author&#8221;, though that seems quite a stretch.)</p>
<p>So, if they were to think they&#8217;ll profit more from reducing your price, then they think you&#8217;ll earn more too as the author, since the 70/30 split remains the same.</p>
<p>Indeed, I would <i>love</i> it if they could do price elasticity experiments for us as authors, so we could choose the optimal price point to maximize revenue.  Fat chance, but it&#8217;d be cool.</p>
<p>(A lot of people would probably also start pulling titles if Amazon played too many games without permission, so they don&#8217;t have infinite latitude.)</p>
<p>I agree that author support could be better and faster, and it&#8217;s a bummer you lost money on their error, but all in all, they&#8217;re still the best game in town in terms of maximum total income.  (I.e. highest unit sales vs. others and paying a higher percent than others like B&amp;N.)  In a general sense, what&#8217;s good for Amazon right now is reasonably closely aligned with what&#8217;s good for the author.</p>
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		<title>By: Sam X</title>
		<link>http://www.sfwa.org/2012/02/guest-post-who-controls-your-amazon-e-book-price/#comment-117188</link>
		<dc:creator>Sam X</dc:creator>
		<pubDate>Mon, 27 Feb 2012 20:50:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.sfwa.org/?p=22929#comment-117188</guid>
		<description><![CDATA[Very, very interesting post, thanks for this. At least the price change doesn&#039;t alter the royalty bracket (i.e., knocking the price down to $.99 didn&#039;t knock your royalty down to 35%). That would be even worse! Still, this kind of arbitrary pricing is great to know for people who may yet publish through Amazon. I have a feeling it&#039;s not the last we&#039;ll see of Amazon tinkering with prices to maximize their returns while hosing authors.]]></description>
		<content:encoded><![CDATA[<p>Very, very interesting post, thanks for this. At least the price change doesn&#8217;t alter the royalty bracket (i.e., knocking the price down to $.99 didn&#8217;t knock your royalty down to 35%). That would be even worse! Still, this kind of arbitrary pricing is great to know for people who may yet publish through Amazon. I have a feeling it&#8217;s not the last we&#8217;ll see of Amazon tinkering with prices to maximize their returns while hosing authors.</p>
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		<title>By: &#187; This Week&#8217;s Writing Links Conor P. Dempsey</title>
		<link>http://www.sfwa.org/2012/02/guest-post-who-controls-your-amazon-e-book-price/#comment-117011</link>
		<dc:creator>&#187; This Week&#8217;s Writing Links Conor P. Dempsey</dc:creator>
		<pubDate>Mon, 27 Feb 2012 08:04:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.sfwa.org/?p=22929#comment-117011</guid>
		<description><![CDATA[[...] - Who Controls Your Amazon E-book Price? (sfwa) [...]]]></description>
		<content:encoded><![CDATA[<p>[...] &#8211; Who Controls Your Amazon E-book Price? (sfwa) [...]</p>
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		<title>By: Jaq Greenspon</title>
		<link>http://www.sfwa.org/2012/02/guest-post-who-controls-your-amazon-e-book-price/#comment-116642</link>
		<dc:creator>Jaq Greenspon</dc:creator>
		<pubDate>Sun, 26 Feb 2012 07:33:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.sfwa.org/?p=22929#comment-116642</guid>
		<description><![CDATA[Really nice post! Thanks, Jim!]]></description>
		<content:encoded><![CDATA[<p>Really nice post! Thanks, Jim!</p>
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