If you do set up an event at a store, it may sound obvious, but an author promoting their event on their own Facebook and twitter helps out a lot. We have our own ways to publicize an event to our customers, and we have our events listed in the newspaper weekly, but the more an author can say, “I’m going to be in this city, on this day,” the better our event turnout is going to be.
Let’s talk about self-promotion and how it feels icky.
Yes, self-promotion is awkward to do the first time. Yes, it is very easy to do badly. But–it is incredibly important to your career. Someone asked, “Isn’t it enough to write a good story?”
When I told people at ConCarolinas that I’d gone from writing 2k to 10k per day, I got a huge response. Everyone wanted to know how I’d done it, and I finally got so sick of telling the same story over and over again that I decided to write it down here.
Today, when the dominant form of communication is email, it’s easy to go through your publicity campaign without ever hearing your publicist’s voice. This would be a mistake.
So let’s get back to that whole laughing at work-for-hire authors or trashing popular books or not understanding what a saleable novel is.
According to Carolyn’s research, aided by Google, there are about 288,355 books published every year by traditional publishers. Current estimates anticipate 800,000 books will be self-published this year. So how do you make your book stand out among literally a million titles?
Honestly, it is difficult (although not impossible) to avoid strategies that don’t incorporate Facebook in some way, either through a personal account or through Facebook Pages, at least not for writers who have at least one novel published. Once you have fans, Facebook becomes logical since it has the largest user base, therefore making it much more convenient as a way for people to find you.
Whether you want to self-publish your novel or are trying to land a traditional publishing contract, it is in every author’s interest to make connections and talk with the editors in our field.
Anything I can control, I pay close attention to. Contracts. Personal relationships. The words. Stories I want to tell.
The Speculative Speakers Service at AboutSF.com provides information for educators and conference organizers who are looking for guest speakers. Members of SFWA, who’d like to talk about SF at schools, meetings, or conferences, are invited to register.