These days, many authors focus more time on self-promotion through social media than on marketing their books. It’s not necessarily a bad idea, but with all the social media hype, it can be easy to forget about the fundamentals.
So what might be the value of podcasting for new and established speculative fiction writers? Is it about exposure? Self-publishing? Monetizing the work? Creativity for its own sake?
I feel passionately that some of the information we are getting is increasingly wrong and motivated by selfishness and, yes, to some degree, a form of hyperbolic illogic. We are so hung up on predicting the next big thing, on getting in on the next gold rush when it comes to ways for authors to promote themselves and market their work that we often seem to be active participants in our own destruction.
There comes a time in the life of of every author when the list of Things One Should Do exceeds one’s capacity for time investment. Commissions, anthology invitations, interview requests and business propositions… They all accrue in proportion to one’s professional reputation.
The problem with seeing one’s purpose on a panel as primarily that of speaking–“sharing” insights or regurgitating something recently read that relates to the subject–is that it turns panelists into lecturers. Speaking for myself, I’ve often found that the thinking, reading, and note-taking I’ve done in preparation for a panel may often have nothing to do with what the other panelists are talking about.
[SWFA’s presence at BEA] this year was an experiment, but a wildly successful one. We were able to inform, educate and engage people from all areas of the publishing world. Dozens of bloggers and librarians stopped by to talk to us and thank us for being there.
For the first time ever, SFWA will be attending the largest publishing event in North America: BookExpo America (BEA).
What are the secrets to Clarion West’s success? How did it get to be one of the world’s premiere training grounds for authors of speculative fiction? Most likely that’s happened because of you. Here’s how.
You don’t have to be a fanatic to use Twitter; it doesn’t have to take over your life. Just get an account, use your real name, start following some people, and post some things. You don’t have to do it all at once, but you should do it. If you follow a publisher, a lot of times the publisher will follow you back.
I’m going to touch on something that I’ve discussed briefly before but which I think is worth reheating into its own post. Here are the best selling books in the US from 1912, which is (for those of you for whom math is not a strong suit) 100 years ago.