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	<title>SFWA &#187; Writer Beware</title>
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	<description>Science Fiction and Fantasy Writers of America</description>
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		<title>Guest Blog Post: The Scam of Private Label Rights Articles</title>
		<link>http://www.sfwa.org/2010/03/guest-blog-post-the-scam-of-private-label-rights-articles/</link>
		<comments>http://www.sfwa.org/2010/03/guest-blog-post-the-scam-of-private-label-rights-articles/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 18:02:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-8405226282349685232</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/03/guest-blog-post-the-scam-of-private-label-rights-articles/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Today, Smashwords founder Mark Coker guest blogs about "private label rights" services, which make it possible for anyone to "author" their own ebooks or to populate blogs by putting together chunks of content from the service's database. The result: scads of badly-formatted, poor-quality ebooks and blogs, which are often used by SEO scammers to confuse Google Search results.]]></description>
			<content:encoded><![CDATA[<p style="text-align: right;"><strong><em><a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="alignleft size-full wp-image-4708" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a>Posted by Victoria Strauss for <a href="http://www.accrispin.blogspot.com/">Writer Beware</a></em></strong></p>
<p></p>
Today, <a href="http://www.smashwords.com/">Smashwords</a> founder Mark Coker guest blogs about "private label rights" services, which make it possible for anyone to "author" their own ebooks or to populate blogs by putting together chunks of content from the service's database. The result: scads of badly-formatted, poor-quality ebooks and blogs, which are often used by SEO scammers to confuse Google Search results.
<p></p>
I'd never heard of these services before, and I'll bet a lot of my readers haven't either--which is exactly why I've been wanting to host more guest blog posts. Many thanks to Mark for illuminating yet another shady corner of the Internet.<p></p>
<div style="text-align: center;">---------------------------------------</div>
<a style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" href="http://2.bp.blogspot.com/_6wxyDSqNCSU/S5FCAbsZ9lI/AAAAAAAAABQ/KLrWyg5cG3Y/s1600-h/mosquito_biting_human.jpg"><img src="http://2.bp.blogspot.com/_6wxyDSqNCSU/S5FCAbsZ9lI/AAAAAAAAABQ/KLrWyg5cG3Y/s200/mosquito_biting_human.jpg" border="0" alt="" width="200" height="158" /></a>
Did you know for only $24.95 a month, you can subscribe to a service that gives you access to a database of thousands of articles you can turn into ebooks?
<p></p>
If you're too lazy or too clueless to write a real book, now you slap your name on another person's work and get rich in the process. Or, so parasitic "Private Label Rights" services are leading an ever-growing number of suckers to believe.<span id="more-7960"></span>
<p></p>
Back on January 14, while reviewing recently uploaded titles at Smashwords (my company), I ran across an ebook about childhood autism. My first thought was that this was an important topic for our customers. But on second glance, something about the book seemed fishy. The cover image was a cheesy stock photograph of a parent and a child. No title or author name on the cover image. It was poorly formatted. The author obviously hadn't bothered to read our formatting guidelines.
<p></p>
I suspected I had encountered this breed of vermin before. A quick cut and paste of a random string of text into Google gave me another clue. The exact text string appeared word-for-word in multiple other places on the Internet in articles and blog posts under the names of different authors and publications.
<p></p>
Did this author plagiarize the content? I suspected not. Another quick check and I confirmed the author learned about Smashwords from a Private Label Rights company called Micro Niche Finder.
<div class="separator" style="clear: both; text-align: center;"><a style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" href="http://3.bp.blogspot.com/_6wxyDSqNCSU/S5FCaErvyFI/AAAAAAAAABY/Rd_KTLWMoDo/s1600-h/micronichekindlevidshot.jpg"><img src="http://3.bp.blogspot.com/_6wxyDSqNCSU/S5FCaErvyFI/AAAAAAAAABY/Rd_KTLWMoDo/s320/micronichekindlevidshot.jpg" border="0" alt="" /></a></div>
I clicked to their <a href="http://www.plrarticlesoftware.com/">web site</a>, which cheerfully greeted me with the heading, "Imagine Having a Library of 29,768 Niche Market Articles at Your Fingertips!” The service offers a deviously ingenious software application they license for $24.95/month that allows any dunce with a mouse to point and click and assemble random chunks of content into a custom ebook in seconds. And it's legal.
<p></p>
I've seen these ebooks and so-called authors try to sneak their way in to Smashwords before. They usually arrive with 3-D covers and sloppy cut and paste formatting. Our <a href="http://www.smashwords.com/about/tos">Terms of Service</a> strictly prohibits such drivel.
<p></p>
I zapped the offender's account like I would any unwelcome spam. Ordinarily, that would be the end of it and I'd move on to the next task. But the incident bugged me. I wondered if the company was deliberately sending its customers to Smashwords. I soon had my answer.
<p></p>
Their web site offers a video narrated by a man who identifies himself as James Jones. In the video, Mr. Jones demonstrates how simple it is to generate an ebook about dog food (yes, dog food). Mr. Jones then confidently explains to the viewer how they can make money on their dog food ebook by publishing it in the Amazon Kindle store and... no it can't be... Smashwords (!!). So not only are they deceiving gullible suckers with false information (neither Amazon nor Smashwords allow such content), they're also sending these suckers my way, only to have their visions of sugarplums turned to vinegar when we zap them.
<p></p>
I contacted Mr. Jones and informed him of his video's false claims, and asked him to immediately remove the video and stop telling his customers they can publish with Smashwords. Nearly two months later, I haven’t heard back. The same video is still up, making the same erroneous claims.
<p></p>
Micro Niche Finder isn’t the only operation promoting these shady private label rights articles. There are dozens of others. Their insipid content is popular with SEO scammers who use multi-level marketing schemes and affiliate programs to confuse Google’s search results by polluting the web with vapid ebooks, blogs and websites featuring this content.
<p></p>
If you’re a real author, this content makes it more difficult for your readers to find you on Google.
<p></p>
A quick search on Twitter for <a href="http://twitter.com/#search?q=plr">PLR</a>, <a href="http://twitter.com/#search?q=private%20label%20rights">Private Label Rights</a> and <a href="http://twitter.com/#search?q=private%20label%20ebooks">Private Label Ebooks</a> yields a frenzy of activity.
<p></p>
While it’s fair to criticize these companies and their affiliates for pushing such trash, the people who utilize these services to manufacture and market their ebooks deserve ample blame as well.
<p></p>
The real victims of these services are ebook customers who accidentally purchase this content, and real authors who must compete against them for search engine visibility.
<p></p>
<em>Mark Coker is the founder of <a href="http://www.smashwords.com/">Smashwords</a>, an ebook publisher and distributor of over 8,000 original ebooks. This updated post first appeared at the <a href="http://blog.smashwords.com/2010/01/scam-of-private-label-articles.html">Smashwords blog</a>. Mark also blogs for the <a href="http://www.huffingtonpost.com/mark-coker">Huffington Post</a>. Follow him on Twitter at <a href="http://twitter.com/markcoker">@markcoker</a></em>
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		<title>Supreme Court Reinstates Major Freelancer Copyright Settlement</title>
		<link>http://www.sfwa.org/2010/03/supreme-court-reinstates-major-freelancer-copyright-settlement/</link>
		<comments>http://www.sfwa.org/2010/03/supreme-court-reinstates-major-freelancer-copyright-settlement/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 15:15:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-2848064060449540515</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/03/supreme-court-reinstates-major-freelancer-copyright-settlement/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Posted by Victoria Strauss for Writer Beware 
Today, by unanimous decision, the US Supreme Court overturned a lower court ruling that tossed out a settlement reached in a landmark case involving electronic rights and copyright.

In 1999, the National Writers' Union filed suit against the New York Times and LexisNexis, among others, alleging copyright infringement due [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: right;"><strong><em>Posted by Victoria Strauss for <a href="http://www.accrispin.blogspot.com/">Wri</a></em><em><a href="http://www.accrispin.blogspot.com/">ter Beware</a> </em></strong></p>
<p><a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="alignleft size-full wp-image-4708" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a>Today, by unanimous decision, the US Supreme Court overturned a lower court ruling that tossed out a settlement reached in a landmark case involving electronic rights and copyright.
</p><p>
In 1999, the National Writers' Union filed suit against the <em>New York Times</em> and LexisNexis, among others, alleging copyright infringement due to the companies' re-use of printed articles and photographs in electronic databases (<a href="http://caselaw.lp.findlaw.com/scripts/getcase.pl?court=US&amp;vol=000&amp;invol=00-201"><em>New York Times Co. v Tasini et al</em></a>). The <em>Times</em> and other publishers argued that the right of reproduction and distribution included in collective copyrights gave them the right to digitize content without permission or payment to the authors. The NWU argued that electronic rights were separate and distinct, and that, since their contracts had not included a grant of e-rights, the <em>Times</em> and other publishers had violated their copyrights.
</p><p>
<span id="more-7930"></span>

In a 2001 decision, the Supreme Court <a href="http://www.law.cornell.edu/supct/html/00-201.ZS.html">sided with the NWU</a>. In 2005, the parties (which now included nearly 40 publishers and consolidated several similar suits) reached <a href="http://newsbreaks.infotoday.com/NewsBreaks/PostTasini-Class-Action-Case-Settling-for-Up-to--Million-16234.asp">an $18 million settlement</a> that provided for compensation to the plaintiffs, in exchange for which the plaintiffs agreed to waive any future claims of infringement for works already in the databases. For the purposes of payment, plaintiffs were separated into three groups: Groups A and B, where individual copyrights had been registered (either timely or post-infringement), and Group C--by far the largest--where copyrights had not been registered.
</p><p>
A District Court upheld the settlement. However, ten freelancers appealed the decision to the Second Circuit, on the grounds that compensation for Group C (which was potentially much less than for Groups A and B) was unfair. Ultimately, <a href="http://www.publishersweekly.com/article/404333-Court_Voids_Settlement_in_Tasini_v_New_York_Times.php">the settlement was overturned</a>--though not on the basis of the objectors' arguments. Instead, the Second Circuit ruled that, since US copyright law makes copyright registration a pre-requisite to filing infringement actions, federal courts don't have jurisdictional authority over claims involving unregistered copyrights. So the settlement should never have been approved in the first place.
</p><p>
Not wanting to return to the drawing board, the publishers took the case back to the Supreme Court. Today, the Supremes overturned the Second Circuit's decision, <a href="http://www.supremecourtus.gov/opinions/09pdf/08-103.pdf">ruling</a> that courts do indeed have authority in cases involving unregistered copyrights. According to Justice Clarence Thomas, writing for the majority, "[The] registration requirement is a precondition to filing a claim [of infringement] that does not restrict a federal court's subject-matter jurisdiction."
</p><p>
This is a significant ruling, it seems to me, not only because it allows a gigantic settlement (one of the first ever to address e-rights questions, pre-figuring some of the issues involved in the <a href="http://accrispin.blogspot.com/search?q=google+book+settlement">Google Book Settlement</a>) to go forward, but because of the possible implications for authors and publishers. Although Justice Thomas declined "to address whether [the] registration requirement is a mandatory precondition...that...district courts may or should enforce...by dismissing copyright infringement claims involving unregistered works," it seems possible that there will be implications for the registration provision of copyright law.
</p><p>
US writers are more or less conditioned to believe that copyright registration is universal--but in fact most countries have no official registration process. The Berne Convention, the international source for copyright law, ensures full copyright protection without without requiring any formalities (such as registration) as a prerequisite for bringing an infringement suit. Countries may impose formalities if they wish, but most choose not to.
</p><p>
There's <a href="http://www.scotusblog.com/2009/10/argument-preview-free-lancers-and-an-18-million-deal/">a detailed account of the legal historyof the case</a> at the SCOTUS blog.
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		<title>Another Vanity Award: The 2010 Creative Spirit Awards</title>
		<link>http://www.sfwa.org/2010/02/another-vanity-award-the-2010-creative-spirit-awards/</link>
		<comments>http://www.sfwa.org/2010/02/another-vanity-award-the-2010-creative-spirit-awards/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 01:35:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-6488198945581732012</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/02/another-vanity-award-the-2010-creative-spirit-awards/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Is it irony or coincidence that, only a few days after blogging about vanity awards, I should be spammed by one?

Perhaps you have, too. It's an outfit calling itself the 2010 Creative Spirit Awards.]]></description>
			<content:encoded><![CDATA[<p style="text-align: right;"><strong><em><a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="alignleft size-full wp-image-4708" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a>Posted by Victoria Strauss for <a href="http://www.accrispin.blogspot.com/">Writer Beware</a></em></strong></p>
Is it irony or coincidence that, only a few days after <a href="http://accrispin.blogspot.com/2010/02/beware-of-fake-awards.html">blogging about vanity awards</a>, I should be spammed by one?

Perhaps you have, too. It's an outfit calling itself the <a href="http://www.creativespiritawards.com/">2010 Creative Spirit Awards</a>.
<blockquote>
<div style="text-align: center;"><span style="color: black; font-family: Times New Roman;"><strong><span style="font-size: large;">The 2010 Creative Spirit Awards<span style="font-size: x-small;">™</span></span></strong></span>
<span style="color: black; font-family: Times New Roman;"><strong><span style="font-size: large;"> <em>Celebrating the Creative Spirit in Books, Film, and Music!</em></span></strong></span></div>
<div style="text-align: center;"><span style="color: black; font-family: Times New Roman; font-size: small;"><strong><em>The March 1st Early Bird Deadline is approaching fast!
If you haven’t already submitted, we invite you to submit today!</em></strong></span></div>
<span style="color: black; font-family: Times New Roman; font-size: x-small;"><span style="font-size: x-small;"> </span></span></blockquote>
<blockquote><span style="color: black; font-family: Times New Roman; font-size: x-small;"><span style="font-size: x-small;">It's every Author, Musician and Filmmaker’s desire to generate notoriety, credibility and buzz about their work, and winning this significant award is the vehicle in which to make your creation stand out as the exemplary work it is. To further help winners achieve this recognition, following the close of the competition, press releases with information on the Creative Spirit Award™ Winners will be sent to key book sellers, film and music distributors, and other sales and marketing entities.</span></span>

Being a Creative Spirit Award™ winner will inspire confidence in buyers, distributors, readers and prospective clients that Creative Spirit Award™ winning productions are of high quality and worthy of their attention.

The Creative Spirit Awards™ celebrate the individual artist as well as their work through a panel of judges who have excelled in their respective fields. As such, awards are only presented to those filmmakers, musicians and authors who create fresh, standout, and exemplary creations in their field. Each work is judged solely on its own merits and not in competition with other submissions. The Creative Spirit Awards™ honors its winners with Platinum, Gold, or Silver Awards.</blockquote>
Googling "Creative Spirit Awards" reveals that many blogs and websites have posted this announcement, some with approving commentary. But a visit to the <a href="http://www.thecreativespiritawards.com/">Creative Spirit website</a> turns up a number of red flags.<span id="more-7789"></span>

The award, which is in its <a href="http://www.thecreativespiritawards.com/aboutus.html">"inaugural year"</a>, offers <a href="http://www.thecreativespiritawards.com/categories.html">dozens of categories</a> in which film makers, musicians, and writers can enter (often a signal that an awards program is a moneymaking scheme).You can <a href="http://www.thecreativespiritawards.com/Submit.html">submit your work</a> with the click of a mouse--in fact, that's the only way to find out how much the entry fee is (<a href="http://w.mawebcenters.com/creativespiritawards/ecommerce/books/fiction">$50</a>--high fees can also signal a moneymaking venture)--but you must send payment first, and only once your payment has been logged and confirmed will you receive instructions on submitting your materials. Now, I'm not suggesting that this is a ploy to take your money and run--but speaking for myself, I'd be a bit reluctant to pay for entry without actually being able to enter.

Creative Spirit <a href="http://www.thecreativespiritawards.com/aboutus.html">promises</a> that "[o]nly industry professionals will make up the judging panels in all three competition categories creating a total and unique peer-based judging system." Those industry professionals aren't named, however, and that's a problem. The prestige of an award or competition has a lot to do with the prestige of the sponsoring organization (more about that later), but also with the credentials of the judges. If you don't know who the judges are, you have no way of knowing whether they're as qualified as the award sponsor claims--or even if there <em>are</em> judges. And the people you will want to impress if you win won't know either--so they may not be very impressed.

Also, you don't actually win anything. Competition winners are eligible to receive a trophy (still being designed, so sorry, no photo), but oh dear--receipt isn't automatic. If you want one of these "exquisite statues" (the <a href="http://www.thecreativespiritawards.com/awards">Awards</a> page says they're created by "the same skilled artisans who create the Golden Globe Awards"), you must order it. Also from the Awards page: "After judging is completed, winners will be alerted...and instructions on how to order your statue(s) and other merchandise will be included."

I don't know about you, but if I won an award (and hey--<a href="http://accrispin.blogspot.com/2009/01/victoria-strauss-sfwa-service-award.html">I have</a>), I'd be just a tad surprised to discover that I had to send away for it. Granted, there's no explicit mention of money here, but it's a fair bet that if winners want a trophy, they'll have to buy one. And if the trophies are moneymakers for the awards sponsor, that's a powerful incentive to identify a lot of winners (which would explain why the email solicitation promises that "[e]ach work is judged solely on its own merits and not in competition with other submissions"), which in turn is a strong indication that these are not, in fact, the rigorous awards they claim to be.

The opportunity to spend money doesn't end with trophies. Platinum and Gold winners (but not Bronze winners) can participate in Creative Spirit's <a href="http://www.thecreativespiritawards.com/adshare.html">Ad-Share program</a>.
<blockquote>Available only to Platinum and Gold winners, each artist will be able to advertise their award-winning project in specially designed full page, full color Creative Spirit Awards™ advertisements in some of the top industry magazines. For a nominal fee per month, the image of your book, CD, or DVD cover will be featured as a Platinum or Gold Winner along with four lines of text below your image which will be comprised of 1) the title of your work, 2) author, musician or band name, or producer and/or director name, 3) the publishing company, production company or studio name, and 4) the work’s website address. There is no minimum or maximum monthly enrolment meaning you can advertise your award-winning work for one or twelve months.</blockquote>
This is very similar to the advertising that some self-publishing companies offer as part of their a la carte marketing services (<a href="http://www.authorhouse.com/Services/Marketing/Advertising.aspx">here's an example</a>). The costs can be high--and there's little evidence that such ads are effective.

So let's recap. A brand-new award with no track record, no named judges, an entry fee that must be paid before you can actually enter, trophies you probably have to buy, and probable solicitations to buy other things as well. Sure sounds like a vanity award to me.

According to Creative Spirit's <a href="http://www.thecreativespiritawards.com/aboutus.html">About Us</a> page, "[t]he competition was created by award-winning industry professionals, and not by a corporation." Its domain is <a href="http://whois.domaintools.com/thecreativespiritawards.com">registered</a> to <a href="http://www.imdb.com/name/nm0442118/bio">Dav Kaufman</a>, self-published novelist and writer/director/producer of two indie films. Casting no aspersions on Mr. Kaufman's achievements, that's not really the kind of organizational sponsorship that lends prestige to an award.

All in all, it's hard not to conclude that the main purpose of these awards is to make money for Mr. Kaufman. Caveat creator.
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		<title>Beware of Fake Awards</title>
		<link>http://www.sfwa.org/2010/02/beware-of-fake-awards/</link>
		<comments>http://www.sfwa.org/2010/02/beware-of-fake-awards/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 15:07:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-709898995953267360</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/02/beware-of-fake-awards/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Posted by Victoria Strauss for Writer Beware
Here's a story that, for sheer weight of irony, I wish like anything I'd been the one to break. But author and publisher Michael N. Marcus beat me to it, in a recent post on his Book Making blog.

Everyone loves an award, right? Awards acknowledge excellence and achievement, raise [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: right;"><strong><em><a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="alignleft size-full wp-image-4708" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a>Posted by Victoria Strauss for <a href="http://www.accrispin.blogspot.com/">Writer Beware</a></em></strong></p>
Here's a story that, for sheer weight of irony, I wish like anything I'd been the one to break. But author and publisher Michael N. Marcus <a href="http://bookmakingblog.blogspot.com/2010/02/it-doesnt-get-much-better-than-this.html">beat me to it</a>, in a recent post on his <a href="http://bookmakingblog.blogspot.com/">Book Making blog.</a>

Everyone loves an award, right? Awards acknowledge excellence and achievement, raise the profile of the awardee, and garner the respect of peers (that's the theory, anyway). There are plenty of big prestigious awards whose names everyone recognizes, and lots of small, semi-prestigious awards that may be recognizable only within a particular niche or audience, and vast numbers of tiny, all-but-invisible awards that may make you feel good, but will provoke stares of incomprehension if you mention them to someone else.

There are also--you guessed it--vanity awards, where the goal isn't to recognize excellence, but to entice entrants or winners to hand over cash to the awards sponsors.<span id="more-7743"></span>

For instance, the awards given by the <a href="http://www.smallbusinesscommerceassociation.org/display/SBCA_Information/SBCA_Recognition_Program">Small Business Commerce Association</a>, which honor "businesses that we believe have achieved exceptional success in their local community." Sounds cool, right? Wrong. Like the infamous, and now-defunct, <a href="http://www.sfwa.org/for-authors/writer-beware/anthologies/">Poetry.com scheme</a>, the aim of the SBCA awards is to identify thousands of "winners," and persuade them to buy stuff: in this case, plaques and trophies. In its own form of award, the BBB <a href="http://bit.ly/b8HZjv">gives the SBCA a C-</a>, based on the questions it has received about the business, and the company's failure to respond.

You'd think it would be transparently obvious that an awards program that makes you buy your own trophy is not legit. And many people are wise to this kind of ploy--if you Google the SBCA, you'll find much angry, bemused, and amused discussion. But these schemes wouldn't exist if they didn't work at least some of the time. The same websearch turns up plenty of happy suckers.

Including, as it happens, <a href="http://www.outskirtspress.com/">Outskirts Press</a>--a self-publishing service/vanity publisher whose put-your-book-cover-on-a-stamp "promotional" service <a href="http://accrispin.blogspot.com/2009/08/victoria-strauss-postage-promotion.html">I made fun of</a> a few months back. A sharp-eyed Michael Marcus--who is familiar with the SBCA, having been solicited for one of its fake awards himself--recently <a href="http://bookmakingblog.blogspot.com/2010/02/it-doesnt-get-much-better-than-this.html">spotted</a> a December <a href="http://selfpublishingnews.com/2009/12/10/sbca-recognizes-outskirts-press-self-publishing/">press release</a> from press-release-happy Outskirts, touting its receipt of a 2009 Best of Business Award from the SBCA. I couldn't put it better than Mr. Marcus does:
<blockquote>The number of news media that published the Outskirts press release is ONE.

Oops! I'm sorry, folks, but the number should probably be ZERO.

That alleged news medium that published the press release, called Self Publishing News, is actually a blog produced by (drum roll please) Outskirts Press.

So, we have a vanity publisher, using its own vanity blog to publish a vanity press release bragging about a vanity trophy.

I couldn't make this up.</blockquote>
No, indeed.

Even funnier: It seems this isn't the first time Outskirts has been hornswoggled by a fake award. Last August, <a href="http://www.facebook.com/note.php?note_id=136750559056">another press release</a> announced Outskirts' receipt of the 2009 Best of Parker Award from the <a href="http://www.us-ca.org/DefaultUsca.aspx?">U.S. Commerce Association</a>. The BBB <a href="http://spokane.bbb.org/article/all-that-glitters-us-commerce-association-awards-to-biz-may-not-be-what-they-seem-11397">has received questions</a> about the U.S. Commerce Association similar to those they've been receiving about the SBCA, and it doesn't seem unreasonable to assume that, like the endlessly proliferating <a href="http://accrispin.blogspot.com/2007/04/victoria-strauss-beware-whos-who.html">Who's Who schemes</a>, these very similar "awards" are in fact run by the same people. Check out, for instance, the nearly identical descriptions of the awards programs on the two organizations'  websites. From the <a href="http://www.smallbusinesscommerceassociation.org/display/SBCA_Information/SBCA_Recognition_Program">SBCA:</a>
<blockquote>Each year, the SBCA identifies businesses that we believe have achieved exceptional success in their local community...Nominees are typically local businesses that enhance the positive image of small business through service to their customers and community.</blockquote>
And from the <a href="http://www.us-ca.org/AboutUsUsca.aspx?">USCA</a>:
<blockquote>Each year, the USCA identifies companies that they believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and community.</blockquote>
The USCA <a href="http://www.lasvegassun.com/news/2009/dec/23/stephens-media-sues-over-best-las-vegas-trademark/">is currently being sued</a> by a Las Vegas company for trademark infringement.

Fool me once, shame on you. Fool me twice...
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		<title>Inspired Living Publishing: Another Vanity Anthology Scheme</title>
		<link>http://www.sfwa.org/2010/02/inspired-living-publishing-another-vanity-anthology-scheme/</link>
		<comments>http://www.sfwa.org/2010/02/inspired-living-publishing-another-vanity-anthology-scheme/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 19:22:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-4610594562460520083</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/02/inspired-living-publishing-another-vanity-anthology-scheme/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Writer Beware breaks down an email solicitatioin from Aspire Magazine to the nitty gritty.]]></description>
			<content:encoded><![CDATA[<p style="text-align: right;"><a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="alignleft size-full wp-image-4708" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a></p>
<p style="text-align: right;"><strong>by Victoria Strauss</strong></p>
Here's an email solicitation currently doing the rounds, from Linda Joy, President and Founder of Aspire Media Inc., and Publisher and Editor of <a href="http://www.AspireMag.net">Aspire Magazine</a>:
<blockquote>Will 2010 be YOUR year to embrace your wisdom, step forward and claim your dream of being a published author?

If you answered YES then YOU may be one of the over 40 co-authors that I, along with my team of experts, will be working with this spring to bring your collective wisdom to the world!...

Now, in a personal project of mine I will bring the same passion and commitment that I've brought to Aspire, to bring YOUR story, wisdom and insights as a co-author in my upcoming anthology: <em>A  Juicy, Joyful Life: Inspiration from Women who have Found the Sweetness in Every Day</em></blockquote>
The email includes a link, the clicking of which takes you to <a href="http://www.inspiredlivingseries.com/">Inspired Living Publishing</a>, publisher of the above-referenced anthology, first in the <em>Inspired Living</em> series. Here, "inspired, engaged entrepreneur[s]" who are "ready to move forward with the vision for your business and your desire to be a published author" can sign up for "updates on this exciting new opportunity."<span id="more-7694"></span>

The update comes in the form of another email from Ms. Joy, with a link that whisks you to <a href="http://www.inspiredlivingseries.com/inspiredaction.htm">a different Inspired Living Publishing page</a>--and here's where we get down to the nitty gritty.
<blockquote>"Imagine the words...<strong>Published Author</strong>

*...printed underneath YOUR name on YOUR business card.
*...being spoken as YOU are introduced as the key-note speaker in front of a full audience
*...as you introduce yourself to a potential client.

You’ve thought about it, envisioned it and NOW it’s time to ACT on it…

It’s no coincidence that you’ve attracted this opportunity! You have been waiting for the divine opportunity to become a published author – one that is in alignment with your vision and that is with a well-respected brand in women’s inspirational publishing.</blockquote>
Let's leave aside for the moment the question of whether Ms. Joy's Aspire Media--which consists of an online magazine with a <a href="http://bit.ly/avHz1H">claimed circulation</a> of 42,000, and a series of <a href="http://www.lovelightlaughter.net/index.html">conference events</a> in the New England area--is indeed a "well-respected brand in women's inspirational publishing," and concentrate on the "divine opportunity." There isn't actually much writing involved--all you need to produce is a 1,200-word story. Ms. Joy and her "team of experts" will then create the book, and provide "a variety of information products" to help you promote and sell it. It's a tried and true business model, Ms. Joy claims, that has been used before with great success--in fact, it's "the same business model that Mark Victor Hansen used to create the Chicken Soup for the Soul series."

Well. Actually, not so much. <a href="http://www.chickensoup.com/cs.asp?cid=guidelines">Chicken Soup contributors</a> receive $200 and 10 free books. For Inspired Living contributors, the money flows in the opposite direction. They can pay $5,497 for an "Ultimate Platform Building Package" (450 books, their name on the cover and a bio in the back, ebooks and CDs, plus a press release and assorted promotional items of dubious effectiveness) or $3,697 for a "Launch Your Brand Package" (300 books, a bio only, ebooks and CDs, and fewer promotional items than the more expensive package), or even $2,197 for an "Aspiring Author Package" (150 books, a bio, and nothing else).

Writers who want to get in on this not-so-amazing deal must sign up for a 30-minute phone conference with Ms. Joy. Ostensibly, this is to narrow down the field of aspiring writers (writers must first fill out a fairly detailed <a href="http://www.inspiredlivingseries.com/coauthorquestionnaire.htm">questionnaire</a>, including such questions as "What would it mean to you, both personally and professionally to be part of a best selling anthology?"), but mostly, I'm guessing, it's to sell potential contributors on the idea of paying several thousand dollars for a slot in a vanity anthology.

I wonder if Ms. Joy is aware of another, nearly identical vanity anthology scheme that I did a writeup on a couple of years ago--the <em><a href="http://accrispin.blogspot.com/2007/11/victoria-strauss-wake-up-and-pay-yet.html">Wake Up...Live the Life You Love</a></em> series. There, too, you can have your 1,200-word article included in an anthology, and pay from $2,700 to $5,500 for a few hundred books and some publicity materials. The come-ons for the <em>Wake Up</em> books tout them as "best-sellers," but this claim is not exactly supported by their Amazon sales rankings, which in most cases are 1 million and higher. Of course, with such books, the public is only an incidental consumer; the target audience is the books' authors.

Whereas the <em>Wake Up</em> books are a long-running franchise, the <em>Inspired Living</em> series seems to be Ms. Joy's first venture into vanity anthologizing. But the bottom line is the same: The real "opportunity" in such schemes is not for the contributors, who must hustle their own books and who receive little meaningful support in doing so, but for the publisher, whose profit is assured before the anthology is ever printed.
<div class="blogger-post-footer"><img src="https://blogger.googleusercontent.com/tracker/17222280-4610594562460520083?l=accrispin.blogspot.com" alt="" width="1" height="1" /></div>
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		<title>MyFreeRead.com: Not Quite What It Appears</title>
		<link>http://www.sfwa.org/2010/02/myfreeread-com-not-quite-what-it-appears/</link>
		<comments>http://www.sfwa.org/2010/02/myfreeread-com-not-quite-what-it-appears/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 19:08:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>
		<category><![CDATA[victoria strauss]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-2460310260021253755</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/02/myfreeread-com-not-quite-what-it-appears/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Earlier this week, I received an email from a company called MyFreeRead.com, enticingly titled, "Authors: We Want Your e-Books &#038; Articles!"]]></description>
			<content:encoded><![CDATA[<a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="alignleft size-full wp-image-4708" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a>Earlier this week, I received an email from a company called <a href="http://myfreeread.com/">MyFreeRead.com</a>, enticingly titled, "Authors:  We Want Your e-Books &amp; Articles!"
<blockquote>Dear Authors,

We want your e-books -- and we'll pay you for them!!

* e-Books
* Newsletters
* Excerpts from books
* Self-Published Articles

Now, there's a new idea... actually get paid for writing your e-books and articles!

We're launching a brand new website, where visitors can download free e-books on everything from running a business to fixing a car... and WE PAY OUR AUTHORS US $0.20 every time an e-book is successfully downloaded!</blockquote>
Gee, 20 cents a download--who could resist? Me, for one. I might have written this off as just one more random spam--but then I began hearing from writers who'd gotten the very same email offer. The volume of questions began to suggest a sizeable spam campaign, which always gets my Writer Beware radar twitching. <span id="more-7648"></span>

Visiting the MyFreeRead website, I <a href="http://www.myfreeread.com/about.php">learned</a> that "MyFreeRead.com works with a leading cost-per-action ad network. Visitors simply take a fun online survey and look at a few ads, then they can download their favorite e-book ABSOLUTELY FREE!  All offers are optional, and visitors never have to buy anything."

(<a href="http://en.wikipedia.org/wiki/Cost_per_action">Per Wikipedia</a>, cost-per-action "is an online advertising pricing model, where the advertiser pays for each specified action (a purchase, a form submission, and so on) linked to the advertisement.")

I searched MyFreeRead's website, but nowhere is the "leading CPA ad network" named. So I emailed Lisa Davis, MyFreeRead's Coordinator, to ask. Within minutes, I received this response:
<blockquote>That's confidential.  Why should it matter?</blockquote>
Well, I wrote back, because of concerns about malware, tracking cookies, and the like. There's a lot of that stuff about, and I wouldn't want to think my readers were targets.

I wasn't entirely surprised when I didn't hear back.

MyFreeRead appears still to be building its catalog, so there are currently <a href="http://www.myfreeread.com/catalog.php">no actual ebooks available for download</a>. However, there's <a href="http://www.myfreeread.com/downloads/sample.php">a sample download page</a>, and if you click the "Download" button, a window pops up with a choice of surveys. Hovering my mouse over these surveys, I discovered that their source is <a href="http://www.cpalead.com/">CPAlead.com</a> (warning: if you click that link you will be ambushed by audio), "a performance-based, online advertising network that develops technologies to promote incentive-based advertisements across niche websites."

In other words, as a website owner offering products to the public, you can sign up to become a CPAlead "Publisher," which enables you to create a "gateway" that forces would-be consumers of your products to take a survey (examples: "Which Twilight Character Are You?" "Do You Shop at Target?" "Want a Free BMW?"), and then watch ads from CPAlead's advertiser clients, before they can download your product.

You can see why this would be popular with website owners. Scroll down to the bottom of <a href="http://www.affiliateobsession.com/cpa-networks/cpalead-com-is-perfect-for-hot-tvmovie-sites/">this blog post</a>, and you'll see some examples of the kinds of payouts CPAlead provides for each completed survey--from a high of $4.50 (for "Win a Dell Laptop") to a low of 45 cents (for "Can You Spot the Frogs?"). This <a href="http://bit.ly/aHq9wc">extremely long discussion thread</a> at the Digital Point Forums contains testimonials from people who claim to have earned substantial income with CPAlead. Plus, per CPAlead's <a href="http://www.cpalead.com/agreement.php">Terms and Conditions</a>, you can set yourself up like a multi-level marketing scheme, recruiting "sub-publishers" to distribute CPAlead's offers and surveys, and, presumably, to give you a cut of their income.

But how do consumers respond? Not well. Google CPAlead.com, and you'll find <a href="https://adblockplus.org/forum/viewtopic.php?t=3740">numerous</a> <a href="http://answers.yahoo.com/question/index?qid=20081106132659AAUp3kD">conversations</a> about <a href="http://www.google.com/url?q=http://answers.yahoo.com/question/index%3Fqid%3D20091116101534AAcY1te&amp;ei=In51S-P0CcGj8AabpbG6Cg&amp;sa=X&amp;oi=forum_cluster&amp;resnum=3&amp;ct=result&amp;cd=1&amp;ved=0CBIQrAIoADAC&amp;usg=AFQjCNGD_0N8_yiOksl0zSCTWEyFCCywew">how to</a> <a href="http://uk.answers.yahoo.com/question/index?qid=20100114073404AAVOICD">block</a> it. Worse, on the discussion boards at <a href="http://www.mywot.com/">Web of Trust</a>, a safe-surfing utility, there are <a href="http://www.mywot.com/en/scorecard/cpalead.com">complaints</a> about phishing, malware, and adware associated with CPAlead's advertisers.

It seems clear that MyFreeread.com is not an epublishing endeavor, but a way for Ms. Davis to make money via an advertising network. The 20 cents that authors are paid for downloads will, in many cases, barely make a dent in her profit. Authors, is worth 20 cents to you to annoy your readers in this way? Especially when you can <a href="http://dtp.amazon.com/">self-publish to the Kindle</a>, and set your own price?
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		<title>DOJ Weighs in on Amended Google Book Settlement</title>
		<link>http://www.sfwa.org/2010/02/doj-weighs-in-on-amended-google-book-settlement/</link>
		<comments>http://www.sfwa.org/2010/02/doj-weighs-in-on-amended-google-book-settlement/#comments</comments>
		<pubDate>Tue, 09 Feb 2010 17:57:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>
		<category><![CDATA[Google Book Settlement]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-6211318487097040014</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/02/doj-weighs-in-on-amended-google-book-settlement/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Last September, the US Justice Department urged the courts to reject the Google Book Settlement, citing concerns about class action, copyright, and anti-trust laws. The DOJ's brief put the Settlement's approval process on hold, and forced the parties back to the negotiating table--resulting, in November, in the filing of an Amended Settlement. New deadlines were set for authors and for the filing of objections, and the Fairness Hearing (to determine if the Settlement will stand) was postponed to February 18, 2010.]]></description>
			<content:encoded><![CDATA[<p style="text-align: right;"><strong><em><a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="alignleft size-full wp-image-4708" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a>Posted by Victoria Strauss for <a href="http://www.accrispin.blogspot.com/">Writer Beware</a> </em></strong></p>
Last September, the US Justice Department <a href="http://accrispin.blogspot.com/2009/09/victoria-strauss-google-book-search_28.html">urged the courts to reject the Google Book Settlement</a>, citing concerns about class action, copyright, and anti-trust laws. The DOJ's brief put the Settlement's approval process on hold, and forced the parties back to the negotiating table--resulting, in November, in <a href="http://accrispin.blogspot.com/2009/11/revised-google-book-search-settlement.html">the filing of an Amended Settlement</a>. New deadlines were set for authors and for the filing of objections, and the Fairness Hearing (to determine if the Settlement will stand) was postponed to February 18, 2010.

On Thursday, in a statement of interest filed with U.S. District Court Judge Denny Chin in New York, the DOJ indicated that, while it continues to believe that the Settlement could provide a major public good, and acknowledges that the Amended Settlement Agreement includes "substantial" changes, it's still not satisfied. (The filing can be seen <a href="http://thepublicindex.org/docs/amended_settlement/usa.pdf">here</a>.)

The DOJ's strongly-stated concerns fall into the same areas it highlighted in its previous filing.<span id="more-7619"></span>

<strong>- Copyright.</strong> Not to put too fine a point on it, the ASA violates current copyright law, by requiring rights holders to opt out rather than to opt in.

"In its current form," the DOJ writes, "the ASA is inconsistent with the policy of the Copyright Act, as established by Congress, making the argument that the ASA furthers the purposes of the Act a difficult one. The ASA seeks to carve out an exception from the Act’s normal rules and presumptions, which require a rightsholder to affirmatively grant permission for the kinds of uses contemplated by the ASA. The parties claim that creating an opt-out exception would better serve the purposes of the Constitution’s Copyright Clause by promoting the progress of science and the useful arts. That, however, is a judgment better suited for legislative consideration, rather than one for courts to make in the context of approving a settlement."

<strong>- Anti-trust law.</strong> The DOJ feels that the legal rights granted by the ASA "confer significant and possibly anticompetitive advantages on a single entity – Google. Under the ASA as proposed, Google would remain the only competitor in the digital marketplace with the rights to distribute and otherwise exploit a vast array of works in multiple formats. Google also would have the exclusive ability to exploit unclaimed works (including so-called 'orphan works') without risk of liability."

In other words, although the ASA leaves Google competitors theoretically free to build a digital library by the same methods Google has used, it's highly unlikely that any entity would be willing to open itself to the infringement lawsuits that would surely follow. Google thus gains what amounts to a monopoly. "Nothing in the ASA," the DOJ writes, "addresses this concern."

<strong>- Class action issues.</strong> "Although the United States believes the parties have approached this effort in good faith and the ASA is more circumscribed in its sweep than the original Proposed Settlement, the ASA suffers from the same core problem as the original agreement: it is an attempt to use the class action mechanism to implement forward-looking business arrangements that go far beyond the dispute before the Court in this litigation."

In other words, while the original lawsuit was intended only to address Google's unauthorized scanning of in-copyright works, the ASA empowers Google to go far beyond simply scanning, enabling it also to become a dominant publisher and retailer of digital books.

The DOJ is concerned that the class representatives don't have the right under existing laws to grant Google these sweeping rights. It also questions whether the class adequately represents absent members (foreign rightsholders and authors of orphan works), and whether class members received sufficient notice of the ASA and its terms.

If the anti-trust concerns are resolved, and the Court decides that the class will stand, the DOJ recommends that a number of additional safeguards be incorporated into the ASA, including:

- An "opt-in regime," or, if the Court approves an opt-out regime, a substantial waiting period before Google can exploit in-copyright works without permission from the rightsholders.

- A delay in the acceptance of the ASA, to give the Book Rights Registry a chance to "set standards designed to further reduce the volume of unclaimed works after expiration of the waiting period"--i.e., to reduce the number of orphan works--and, to the same end, a "reasonably diligent search" for rightsholders of unclaimed works after the waiting period has expired.

- Limiting Google's license to commercially exploit unclaimed works to a defined term, say five or ten years, with the option to renew.

In conclusion, the DOJ reiterates the shortcomings of the ASA, but leaves the door open for continued negotiation:

<em>Despite the commendable efforts of the parties to improve upon the initial Proposed Settlement, many of the problems previously identified with respect to the original settlement remain in the ASA. The United States remains committed to working with the parties on the settlement’s scope and content.</em>

Will the parties return to the negotiating table, postponing the Fairness Hearing yet again? Stay tuned.
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		<title>Are You a Published Author? Now You Can Tell the World!</title>
		<link>http://www.sfwa.org/2010/02/are-you-a-published-author-now-you-can-tell-the-world/</link>
		<comments>http://www.sfwa.org/2010/02/are-you-a-published-author-now-you-can-tell-the-world/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 20:22:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-2012146503231305656</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/02/are-you-a-published-author-now-you-can-tell-the-world/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Victoria Strauss takes a satirical view of the latest fad in attempts to separate authors from their money.]]></description>
			<content:encoded><![CDATA[<p style="text-align: right;"><strong><em>Posted by Victoria Strauss for <a href="http://www.accrispin.blogspot.com/">Writer Beware</a></em></strong></p>
<p><a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="size-full wp-image-4708 alignleft" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a>Hey, Published Authors: Feeling artistically discouraged? Critically devalued? Culturally marginalized? Alternatively, are you just so full of self-admiration and self-confidence that you could absolutely pop?</p>
<p>A <a href="http://zlspublishing.com/blog/?p=201">Customized Author Plaque</a> from <a href="http://zlspublishing.com/">ZLS Publishing</a> (&#8220;The Authorpreneurial Publisher&#8221;) might be just the thing.<span id="more-7506"></span></p>
<p>That&#8217;s right, writers. You can get your book cover laminated onto a wooden plaque, along with &#8220;engraving options&#8221; such as &#8220;Bestselling Author – 5,000+ Books Sold + your name,&#8221; or &#8220;Author Extrordinnaire [sic] -100+ Books Sold + your name.&#8221; (Talk about faint praise!) The plaques come in a range of colors (white, black, blue, etc.) and a variety of sizes, from dainty to hefty.</p>
<p>Just imagine the many uses to which you could put your plaque! If you can&#8217;t, ZLS suggests:</p>
<p><em>1) To be used and shown during your book signings.</em><br />
<em>2) Picture of your plaque to be placed on your website.</em><br />
<em>3) To give as Holiday gifts to authors or family members you know.</em><br />
<em>4) To be used and shown during your speaking engagements.</em><br />
<em>5) Use as part of your overall book marketing package.</em></p>
<p>And <a href="http://www.zlspublishing.com/shop/index.php?act=viewProd&amp;productId=5">the cost</a>? A mere $125 for the dainty size, and a somewhat heftier $325 for the hefty size, plus a few dollars extra for engraving.</p>
<p>(ZLS also sells <a href="http://www.zlspublishing.com/shop/index.php?act=viewProd&amp;productId=11">Customized Author Shopping Tote Bags</a>, <a href="http://www.zlspublishing.com/shop/index.php?act=viewProd&amp;productId=12">Customized Author Pencils</a>, and <a href="http://www.zlspublishing.com/shop/index.php?act=viewProd&amp;productId=29">Customized Book Signing Author Balloons</a>. And if the demise of Poetry.com has you missing those offers to put your <a href="http://www.ripoffreport.com/Literary-Agencies/International-Librar/international-library-of-poetr-3b39d.htm">poem on a plaque</a>, ZLS can <a href="http://www.zlspublishing.com/shop/index.php?act=viewProd&amp;productId=28">help</a>.)</p>
<p>So if the vanity shelf in your office with all your titles ranged upon it isn&#8217;t quite enough to sustain your self-confidence, or if your self-promotional arsenal is lacking that certain <em>je ne sais quoi</em>, or if you just want to say it loud, you&#8217;re a Published Author and you&#8217;re proud&#8230;you can now go plaque yourself.</p>
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		<title>Dispatches from the Ebook Wars: Macmillan vs. Amazon</title>
		<link>http://www.sfwa.org/2010/02/dispatches-from-the-ebook-wars-macmillan-vs-amazon/</link>
		<comments>http://www.sfwa.org/2010/02/dispatches-from-the-ebook-wars-macmillan-vs-amazon/#comments</comments>
		<pubDate>Tue, 02 Feb 2010 00:07:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[Macmillan]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-2320350202068571604</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/02/dispatches-from-the-ebook-wars-macmillan-vs-amazon/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>For some time, publishers and others have been concerned about Amazon's policy of pricing ebooks at $9.99, regardless of the price tag publishers put on them. Many feel that Amazon's discounted ebook pricing is an attempt to control and monopolize the ebook market by forcing a pricing standard. Some in the publishing industry have even called the practice predatory. ]]></description>
			<content:encoded><![CDATA[<p style="text-align: right;"><strong><a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="alignleft size-full wp-image-4708" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a>by Victoria Strauss</strong></p>
<p>For some time, publishers and others have been concerned about Amazon&#8217;s policy of pricing ebooks at $9.99, regardless of the price tag publishers put on them. Many feel that Amazon&#8217;s discounted ebook pricing is an attempt to control and monopolize the ebook market by forcing a pricing standard. Some in the publishing industry have even called the practice <a href="http://www.mediabistro.com/galleycat/ebooks/amazons_999_ebook_price_point_attacked_as_predatory_pricing_146225.asp">predatory</a>. (Readers, of course, are more likely to <a href="http://tinyurl.com/yeebn7b">applaud</a> cheaper ebooks, but many publishers, which have fixed costs to earn back whether a book is ink on paper or pixels on a screen, regard the $9.99 price point as <a href="http://mhpbooks.com/mobylives/?p=11334">a major threat to revenue</a>.)</p>
<p>Over the weekend, a publisher finally went head-to-head with Amazon on this issue.<span id="more-7431"></span></p>
<p>Earlier last week, John Sargent, CEO of &#8220;big six&#8221; publisher Macmillan, presented new terms of sale to Amazon for Macmillan ebooks. Under the so-called &#8220;agency&#8221; distribution model (which means that Amazon could not discount the books&#8211;see below for an explanation), digital editions of Macmillan trade titles would be priced from $5.99 to $14.99, and digital editions of first-release hardcovers would be priced from 12.99 to $14.99. Amazon found this unacceptable, and on Friday, it yanked the buy buttons from all of Macmillan&#8217;s titles, both digital and print&#8211;a move that forced Sargent to issue <a href="http://www.publishersweekly.com/article/CA6717133.html?desc=topstory">an emergency explanation</a> to Macmillan authors/illustrators via industry newsletter <em>Publishers Lunch</em>.</p>
<p>You may remember that Amazon employed <a href="http://accrispin.blogspot.com/2008/03/victoria-strauss-use-booksurge-or-die.html">this very same power play</a> back in 2008, when it decided that it would sell no print-on-demand titles that weren&#8217;t produced by its own POD subsidiary, BookSurge (now CreateSpace), and disabled the buy buttons of some POD-based publishers that refused to deal. That decision spawned a lawsuit (<a href="http://antitrust.booklocker.com/">recently settled</a>), but ultimately, Amazon prevailed.</p>
<p>This time was different. On Sunday, in <a href="http://tinyurl.com/ylduwlr">a message posted to its Kindle forum</a>, Amazon gave in, if not entirely graciously. Despite &#8220;strong disagreement&#8221; with Macmillan, Amazon &#8220;will have to capitulate and accept Macmillan&#8217;s terms because Macmillan has a monopoly over their own titles, and we will want to offer them to you even at prices we believe are needlessly high for e-books.&#8221; (An interesting use of the word &#8220;monopoly,&#8221; given that Amazon&#8217;s own pricing policies have been subject to the same accusations.) Amazon goes on to say that &#8220;customers will decide for themselves,&#8221; and that &#8220;we know for sure that many independent presses and self-published authors will see this as an opportunity to provide attractively priced e-books as an alternative.&#8221; (Take that, bad big publishers.)</p>
<p>So what&#8217;s behind the dispute? Basically, competing distribution models for ebooks. Under the familiar wholesale model that is the norm for print books, and till now has been the norm for ebook sales from major publishers, publishers sell to intermediaries&#8211;such as bookstores or distributors&#8211;at a fixed discount, and the intermediaries then re-sell to the consumer at whatever price they choose. What Macmillan proposed is known as the agency model: Publishers sell directly to consumers via &#8220;agents&#8221;&#8211;such as Amazon or Apple&#8217;s iBooks store&#8211;which get a commission on those sales. In the wholesale model, consumer prices are controlled by the intermediary, whereas in the agency model, they are controlled by the publisher. You can see why Amazon, with its aggressively competitive discounting policies, would not be enthusiastic about the agency model (even though, as agent <a href="http://blog.nathanbransford.com/2010/02/kindle-missile-crisis.html">Nathan Bransford</a> points out, $9.99 ebooks are a loss leader for Amazon).</p>
<p>While this might seem to be a two-way tug of war&#8211;Amazon vs. publishers&#8211;there&#8217;s actually a third player involved: Apple, whose brand-new iPad is <a href="http://latimesblogs.latimes.com/jacketcopy/2010/01/apple-ipad-kindle-ibooks-amazon.html">perceived by many</a> as a possible Kindle-killer, and which has adopted the agency model for ebooks sold through its iBooks store. There may have been an Apple in Amazon&#8217;s eye when it blinked on Sunday. Other hints that Amazon is concerned about Apple competition emerged in the weeks leading up to the iPad&#8217;s launch: Amazon <a href="http://www.publishersweekly.com/article/CA6715680.html">increased royalties to 70%</a> for authors and publishers using Kindle&#8217;s self-publishing system (developers of apps for Apple products receive 70% of revenues), and <a href="http://seattletimes.nwsource.com/html/businesstechnology/2010857869_brier22.html">opened up the Kindle to outside developers</a> to stimulate the creation of Kindle apps.</p>
<p>As of this writing, the buy buttons for Macmillan books are still MIA at Amazon.</p>
<p>For a fuller analysis of the wholesale/agency issue, see <a href="http://www.idealog.com/blog/apples-disruption-of-the-ebook-market-has-nothing-to-do-with-the-tablet">this post</a> from Mike Shatzkin&#8217;s Idea Logical blog.</p>
<p>There&#8217;s <a href="http://www.antipope.org/charlie/blog-static/2010/01/amazon-macmillan-an-outsiders.html">good analysis</a> also from Macmillan author Charles Stross.</p>
<p>More analysis from agents <a href="http://graysonagency.com/blog/business/amazon-pulls-macmillan-titles-from-online-store/">Ashley Grayson</a> and <a href="http://cba-ramblings.blogspot.com/2010/01/publishing-smackdown-let-games-begin.html">Rachelle Gardner</a>.</p>
<p><a href="http://www.booktrade.info/index.php/showarticle/25457">A roundup of stories</a> on the dispute.</p>
<p>Most people seem to think that Amazon is the loser here, but James McQuivey of Forrester Research offers <a href="http://paidcontent.org/article/419-in-amazon-vs.-macmillan-amazon-is-the-winner/">an interesting opposing view</a>.</p>
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		<title>Cris Robins and The Robins Agency: She&#8217;s Ba-aaack!</title>
		<link>http://www.sfwa.org/2010/01/cris-robins-and-the-robins-agency-shes-ba-aaack/</link>
		<comments>http://www.sfwa.org/2010/01/cris-robins-and-the-robins-agency-shes-ba-aaack/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 13:21:00 +0000</pubDate>
		<dc:creator>WriterBeware</dc:creator>
				<category><![CDATA[SFWA Blog]]></category>
		<category><![CDATA[Writer Beware]]></category>

		<guid isPermaLink="false">tag:blogger.com,1999:blog-17222280.post-6407698193320137749</guid>
		<description><![CDATA[<a href=http://www.sfwa.org/2010/01/cris-robins-and-the-robins-agency-shes-ba-aaack/><img src=http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg class=imgtfe hspace=5 align=left width=100  border=0></a>Posted by Victoria Strauss for Writer Beware 
Once upon a time, there was a self-styled literary agent named Cris Robins who ran a purported literary agency called The Robins Agency. For more than ten years, Robins charged editing fees, levied various upfront fees, and, as far as Writer Beware can determine, never made a single [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: right;"><strong><em><a href="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg"><img class="alignleft size-full wp-image-4708" title="Writer Beware" src="http://www.sfwa.org/wp-content/uploads/2009/08/writerbewareimage32.jpg" alt="" width="150" height="150" /></a>Posted by Victoria Strauss for <a href="http://www.accrispin.blogspot.com/">Writer Beware</a> </em></strong></p>
<p>Once upon a time, there was a self-styled literary agent named Cris Robins who ran a purported literary agency called The Robins Agency. For more than ten years, Robins charged editing fees, levied various upfront fees, and, as far as Writer Beware can determine, never made a single verifiable commercial book sale. Complaints about her were among the first Writer Beware collected when we began operation in 1998. Due to the volume of these complaints and the length of time over which they were received, we placed her on our <a href="http://www.sfwa.org/for-authors/writer-beware/thumbs-down-agency/">Thumbs Down Agency List</a> in 2006.</p>
<p>That same year, shortly after an unhappy recipient of her editing services won <a href="http://accrispin.blogspot.com/2006/07/victoria-strauss-new-alert-on-writer.html">an $8,000 judgment against her</a> for breach of contract, fraudulent business practice, and consumer protection violations, Robins closed her agency&#8217;s doors. For a time, she continued to solicit her services to writers&#8211;in 2007, I got a number of reports from authors who received <a href="http://accrispin.blogspot.com/2007/09/victoria-strauss-solicitation-alert.html">emails</a> with offers of editing services and the &#8220;packaging&#8221; of manuscripts for submission to publishers. By 2008, however, Robins had gone silent. Writer Beware dared to hope that The Robins Agency was out of business for good.</p>
<p>But being a fee-charging agent is so easy and so lucrative that many of those who practice it find it difficult to give up. This week, I learned that Robins is once again soliciting writers with offers of fee-based representation.</p>
<p>Robins&#8217; email begins:</p>
<blockquote><p><em>After a three-year hiatus, The Robins Agency is now accepting new clients. Oh, sure, we still offer a full editorial staff and exceptional literary agents to present your work to publishers and movie producers here and abroad, but this year we’re kicking off a brand new service that sells your books … when buyers want to buy them – like right now.</em></p>
<p><em>Our agency shook up the industry when we offered our clients an editorial service, rocked it even more when we charged a retainer for our services; and now, well, now watch out because this is going to be revolutionary!!</em></p></blockquote>
<p>A bit of hyperbole here&#8211;Robins was prolific in her editorial referrals and her retainer, at $3,200 was astronomical, but her agency was far from the only one that followed such practices. Still, you&#8217;ve got to admire the spin.</p>
<blockquote><p><em>Who ever heard of a literary agency that also published books?? Sure, you can find the under-the-table deals; but The Robins Agency is talking about above-board, in-your-face, quality work that lists on Amazon.com and Barnes &amp; Noble, complete with cover designs, ISBN numbers, copyrights AND royalties to the writer.</em></p></blockquote>
<p>Who ever heard of a literary agency that also published books? Well, actually, anyone who has ever seen Writer Beware&#8217;s Alert on <a href="http://www.sfwa.org/for-authors/writer-beware/alerts/#Literary">Writers&#8217; Literary Agency, a.k.a. AEG Publishing Group, a.k.a. Strategic Book Group</a>&#8211;currently being sued by the Florida Attorney General&#8217;s office for unfair and deceptive business practices.</p>
<blockquote><p><em>Let’s talk about investment. How much are you willing to spend to get your work from where it is, to being sold? We understand that money’s tight right now; because we are looking for a few good works, we’re willing to cut our prices to find the best work out there.</em></p>
<p><em>Remember I told you we shook up the industry? Here’s how. Instead of sending you bills to cover expenses at the end of each month when you are under the impression that the agency works on commission, we charge a flat rate. We don’t call on Thursdays and tell you that if you want us to represent you on our trip the next day that it’s going to cost you $500. That’s not the way we work.</em></p></blockquote>
<p>Um, that&#8217;s not the way reputable literary agencies work, either. But never mind, we&#8217;re spinning like a top here in our effort to make our predatory business practices look appealing.</p>
<blockquote><p><em>Our base rate, a one year retainer was $3,250; for this promotion only we are dropping it to $2,500.</em></p>
<p><em>IF your work needs editing, our standard rate WAS $6 per 250-word page for a limited time, we’re dropping it to $4.50 per 250-word page.</em></p>
<p><em>If you want to take advantage of our e-book publishing offer, it will be going up to $950 on Feb. 1; but for this mailing, we’re charging only $750. Remember this includes cover art, inside layout, ISBN, copyright, and submitted to Amazon.com and Barnes &amp; Noble, and possibly a few others to seize every available opportunity for your work.</em></p>
<p><em>I’ve thrown around a lot of numbers, let’s put them all together. Let’s say you have a 300 page manuscript (that’s 75,000 words); what do the numbers look like?</em></p>
<p><em>Editing services:     $1,350 (a savings of: $450)<br />
Agency retainer:     $2,500 (a savings of $750) – it’s like getting the publishing FREE!!<br />
E-book publishing:  $   750 (a savings of $200)</em></p>
<p><em>Grand total:            $4,600 (a total savings of: $1,400!!)</em></p></blockquote>
<p>Gosh golly, what a deal!</p>
<p>So why would you want to pay a track recordless &#8220;literary agent&#8221; $4,600 for representation and epublishing, when reputable agents charge no fees at all and you can epublish for free on the Kindle? BECAUSE YOU CAN MAKE SO MUCH MONEY, STUPID!</p>
<blockquote><p><em>Now, I understand that you may be sitting there thinking that there’s no that you’re going to spend $4,600 to take a chance on your book. So, let me ask you, how hard would it be to sell 1,000 books?? According to the news reports over 12 MILLION e-books were sold last year. Hmm. What if your book only sold 2,000 copies?? At roughly $4.95 per book, you just DOUBLED your investment.</em></p>
<p><em>Doesn’t look quite so scary now does it? And that’s ONLY if all we sold were the e-book copies. What would happen if while your e-book was selling, and other publishers were considering buying it for print? Would THAT be a bad thing? We didn’t think so either.</em></p></blockquote>
<p>Depends on how you define &#8220;bad.&#8221;</p>
<p>There you have it. And, writers, you&#8217;d better hurry&#8211;&#8217;cause Cris Robins only has room for fifteen lucky new clients, and prices go up on February 1.</p>
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