A long-standing practice in book promotion is giveaways, particularly since book giveaways may help drum up reviews as well. You can conduct such giveaways in a simple fashion, asking people to leave a comment on a blog post or social network page in order to be entered.
Archive for the ‘Networking and Self-Promotion’ Category
LibraryThing, which was the first social book site, allowed users to enter their own books in order to catalog their library. People signed up immediately.
SFWA’s special interest email group focused on professional middle grade and young adult publishing is now open to all SFWA members. Requirements are an up-to-date membership in SFWA at any level and an interest in the MG and YA fields.
Is book publicity necessary? In my mind: yes. Do you need a publicist? It depends! I’ve long felt that authors are small business owners; what publicity means to an author is going to vary widely depending upon the resources available.
If you’re selling books on Amazon, you’ll want to set up your page in their Author Central program. Use your Author Central page to provide more information for your readers: upcoming events, a full listing of your books, pictures and videos, and even excerpts from your blog.
You might have heard the advice, “Don’t chase the market.” That’s good advice, as a general idea, but many people misunderstand it and think that it means that you should not write for a specific audience. Here’s the thing… Your audience is not the market.
As authors increasingly explore way to promote their work, one question that occurs when launching a book concerns giveaways, things like bookmarks, pens, postcards, or sometimes more complex or costly items, used to promote the book.
When I first heard that many nonprofit organizations were holding flashmobs to raise awareness of their activities, I realized this would be a great idea for Odyssey. I also had an idea of what we might do: the Tom Bombadil Rap.
[SWFA’s presence at BEA] this year was an experiment, but a wildly successful one. We were able to inform, educate and engage people from all areas of the publishing world. Dozens of bloggers and librarians stopped by to talk to us and thank us for being there.
For the first time ever, SFWA will be attending the largest publishing event in North America: BookExpo America (BEA).