Archive for the ‘The Business of Writing’ Category

Thoughts on Self-Promotion

As I close in on the end of my current writing project, the issue of self-promotion is much on my mind. I don’t mind admitting that it’s a prospect I contemplate with dread. I’m one of those I-just-want-to-sit-in-my-room-with-my-laptop writers who really is not constitutionally suited for a world in which the definition of “author” also includes “huckster” (or, if you want to be a bit more diplomatic about it, “entrepreneur”).

Victoria Strauss — The Perils of Searching For Publishers on the Internet

Imagine you’re a new writer. You’ve just completed your first manuscript, and are on fire to get it published. You don’t know a lot about the publishing world, or how to identify a good publisher for your book–but that’s okay. You have the Internet. So you open a search engine–Google, let’s say–and type “publishers” into […]

Get Personal with your Marketing Efforts

The words “online marketing” are fairly generic, since there are quite a few components involved with this business practice. Marketers (like myself) often utilize web analytics, social media, blogging, natural and paid search, online advertising, etc. For authors, online marketing may be a little more targeted to our writing and publishing efforts via social media and blogging platforms.

Networking 201: How to “work a room”

When attending a social function–whether it’s a small gathering at someone’s home, or a political fundraiser, or a room party at a convention–you are being gifted with the opportunity to meet, mingle, and make contact with a wide variety of people. What I intend to do here is give some pointers on how to get the most out of any social gathering, whether you’re there for business or for pleasure.