If you do set up an event at a store, it may sound obvious, but an author promoting their event on their own Facebook and twitter helps out a lot. We have our own ways to publicize an event to our customers, and we have our events listed in the newspaper weekly, but the more an author can say, “I’m going to be in this city, on this day,” the better our event turnout is going to be.
Let’s talk about self-promotion and how it feels icky.
Yes, self-promotion is awkward to do the first time. Yes, it is very easy to do badly. But–it is incredibly important to your career. Someone asked, “Isn’t it enough to write a good story?”
No.
When I told people at ConCarolinas that I’d gone from writing 2k to 10k per day, I got a huge response. Everyone wanted to know how I’d done it, and I finally got so sick of telling the same story over and over again that I decided to write it down here.
Today, when the dominant form of communication is email, it’s easy to go through your publicity campaign without ever hearing your publicist’s voice. This would be a mistake.
My interest in ebooks is a tiny percentage of my interest in books. I didn’t dream of being a writer so I could spend my time discussing file formats and what Author X (even if X= me) did to sell a whole bunch of copies. Maybe it’s stupid and romantic, but I got into this because I loved books.
So let’s get back to that whole laughing at work-for-hire authors or trashing popular books or not understanding what a saleable novel is.
Last winter, we had a huge response to the three online courses we offered. Writers from all over the world applied; only fourteen were admitted to each course. Using the latest technology, we were able to interact with each other in live class meetings and exchange homework and critiques.
According to Carolyn’s research, aided by Google, there are about 288,355 books published every year by traditional publishers. Current estimates anticipate 800,000 books will be self-published this year. So how do you make your book stand out among literally a million titles?
This is why I started blogging more than ten years ago. I wanted to connect with and learn from writers who knew what the heck they were doing. I found those people online. I read their journals, commented in their posts, and eventually got to know some of them.
A couple of days ago I covered Facebook’s new direction, including both the potential large upside for writers and the accompanying privacy concerns. But what about Google+?
So you want to be an indie author. Or maybe you’re scared to do it all yourself and are looking for a publisher but want to know more about the book business. Scott is a 30 year publishing veteran and chair of the SFWA Indie Author Committee.
Ruthanna Emrys is the author of A Half-Built Garden, Winter Tide, and Deep Roots, as well as co-writer of Tor.com’s Reading the Weird column. She also writes radically hopeful short stories about religion and aliens and psycholinguistics.
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