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You’ve probably heard about the importance of developing a writer’s platform. Before you start thinking about your writer’s platform, consider what your overall online reputation is first.
Do you need to have you own website? It depends on what you want to use the website for. Having an online presence may or may not translate to your desired action, in part because your presence really is about “you” as a person rather than “you” the author. With today’s technology, the two are not mutually exclusive.
The words “online marketing” are fairly generic, since there are quite a few components involved with this business practice. Marketers (like myself) often utilize web analytics, social media, blogging, natural and paid search, online advertising, etc. For authors, online marketing may be a little more targeted to our writing and publishing efforts via social media and blogging platforms.