You don’t have to be a fanatic to use Twitter; it doesn’t have to take over your life. Just get an account, use your real name, start following some people, and post some things. You don’t have to do it all at once, but you should do it. If you follow a publisher, a lot of times the publisher will follow you back.
I’m going to touch on something that I’ve discussed briefly before but which I think is worth reheating into its own post. Here are the best selling books in the US from 1912, which is (for those of you for whom math is not a strong suit) 100 years ago.
Buying into a personal mythology of hierarchical status can harm your career. It’s one thing to expect respect for your work and experience. It’s quite another to expect demonstrations of your status or to make pronouncements like “I will not attend any conventions at which I am not a guest of honor.”
With the rapid rise of eBooks, the membrane between the printed word and the digital world is getting thinner every day.
If you do set up an event at a store, it may sound obvious, but an author promoting their event on their own Facebook and twitter helps out a lot. We have our own ways to publicize an event to our customers, and we have our events listed in the newspaper weekly, but the more an author can say, “I’m going to be in this city, on this day,” the better our event turnout is going to be.
Let’s talk about self-promotion and how it feels icky.
Yes, self-promotion is awkward to do the first time. Yes, it is very easy to do badly. But–it is incredibly important to your career. Someone asked, “Isn’t it enough to write a good story?”
When I told people at ConCarolinas that I’d gone from writing 2k to 10k per day, I got a huge response. Everyone wanted to know how I’d done it, and I finally got so sick of telling the same story over and over again that I decided to write it down here.
Today, when the dominant form of communication is email, it’s easy to go through your publicity campaign without ever hearing your publicist’s voice. This would be a mistake.
So let’s get back to that whole laughing at work-for-hire authors or trashing popular books or not understanding what a saleable novel is.
According to Carolyn’s research, aided by Google, there are about 288,355 books published every year by traditional publishers. Current estimates anticipate 800,000 books will be self-published this year. So how do you make your book stand out among literally a million titles?