Building Your Poetry Brand

Joining SFF Conventions as a Poet


by Wendy Van Camp

Stepping onto your first science fiction or fantasy convention panel can feel both exciting and overwhelming. Over the past decade, I’ve had the honor of speaking at dozens of conventions across the country, from small local gatherings to big-name events. I’ve mentored many new poets and writers, helping them find their place on panels, readings, and performances. If you’ve wondered how people land those spots, then this guide is for you.

Joining a convention as a panelist doesn’t require fame or a long list of books. What matters most is that
you show up with a clear voice, a love for the genre, and a willingness to share what you know. You don’t have to be a bestselling author to contribute to a conversation. Many conventions welcome fresh voices, chiefly when they bring energy, kindness, and thoughtful ideas.
In the sections that follow, I’ll walk you through the exact steps I’ve taught my mentees: what to look for, how to apply, and what to do once you’re accepted. Whether you’re a poet or speculative fiction writer, there’s a place for you at the table. Let’s find it together.

Start by Researching

Before you apply to speak at a convention, take time to learn about it. Every event has its own personality, and not all of them will be the right fit for your work. As a poet laureate emerita who writes speculative poetry, I’ve found that literary conventions welcome poetry more warmly than fan expos or media-focused events. Read through the past year’s panel schedule if it’s available online. Seek panels about poetry, small press publishing, or writing craft. If those topics are missing, the event might not be ready for your voice. Yet. You should check who attends and who speaks. If the guests are actors or comic artists, your work might not land as well. If you see fellow poets or genre authors on the schedule, that’s a good sign. A little research will save you time and help you aim with purpose.

Walk the Show Before You Apply

One of the best ways to learn about a convention is to “walk the show” first. That means attending as a guest before you try to join as a speaker. When I go to a new event, I watch how things are managed. How large is the crowd? Are there hundreds of people or just a few dozen? I sit in on panels and take notes. Are the speakers professional, prepared, and respectful? Do they seem like they’re part of the community, or are they just filling time? I pay attention to how the staff treats people, notably newer guests and people from diverse backgrounds. Do they seem open to different voices, including poets and performers? Or are they sticking to the same big names? Walking the show helps you decide if this is a place where your work and voice will be valued.

Build a Strong Bio

Once you’re ready to apply, you’ll need a short, professional biography. This is how organizers get to know you, so make it clear and to the point. Keep it under 100 words and focus on your strengths. Mention if you’re a published poet, professor, or performer. Pick your two or three best examples of past events, like a reading at a known conference or a workshop you’ve taught. Don’t list everything. Too much information can be overwhelming in their decision process.

You should have a press-ready headshot of professional quality. Don’t use a homegrown selfie. An image speaks a thousand words about you and what you offer as a speaker. I keep my bio and headshot on my website in an “about” section for interviewers and event organizers. I save the bio information in a folder on my computer so I can send these by email. Some conventions prefer a link, others want attachments. Make both options easy. When you are professional and prepared, organizers are more likely to say yes.

Be Ready with Ideas

When you apply to be a panelist, most places will ask what topics you’d like to speak about. This is your chance to show what you bring to the table. Think about your strengths. Try to come up with three panel ideas that show your range. Make sure they fit the themes and audience of the convention you’re applying to.

Be open to joining panels you didn’t suggest. Staff often have to juggle dozens of speakers and schedules. You might be added to a panel last-minute or asked to fill in. Say yes when you can, especially early in your speaking journey. Appearing helpful and flexible goes a long way toward being invited back.

Show Up, Stay Engaged, and Share the Mic

Once you’re accepted, your job isn’t done, it’s just the beginning. Be present. Attend the opening ceremony. Stop by other panels, and support your fellow speakers. People remember kindness and curiosity. When you’re on a panel, stay focused and articulate, but also listen. Don’t take up too much time. A good panel is like a conversation, not a solo performance. Make sure everyone has a chance to speak, especially newer or quieter voices. I’ve seen organizers invite people back just because they were respectful and easy to work with. Say thank you to the staff and volunteers. They work hard to keep things running. Post about the event on social media if you’re comfortable. By showing you care, both on and off the panel, this will help you build real community and open the door for future invitations.

Stepping into the world of convention speaking might seem overwhelming at first. Remember that you have a unique voice that deserves to be heard. By taking the time to research, prepare a strong bio, and staying open to different opportunities, you’re setting yourself up for success. Being kind, professional, and flexible will help you build a reputation that makes organizers want to invite you back. Every
speaker started where you are now, and with each panel, you will grow more confident. Trust in your talents and your love for speculative poetry, and soon you’ll find yourself not just on panels but also part of a community that shares your passion.

How Poets Can Network

Building Connections to Promote Your Poetry

by Wendy Van Camp

Networking can feel scary for many poets, but it is an important way to grow your career. Podcasts and convention panels help you reach new readers, share your ideas, and build a name for yourself. They can also be fun and inspiring experiences that remind you why you write
poetry.

When I first started out, I did not appear on panels alone. I joined a writing group that often submitted group readings as panels at conventions. All of my first panels were group readings connected with that writing group. They became my support structure as a beginning poet and prose writer. I appeared on more panels as a full-fledged writer and poet as I published more work and got to know people. It took a long time, but I was determined to be heard. The first time I spoke on a panel as an expert was both terrifying and exciting. But it was a learning experience too. In the end, all the effort was worth it.

In this essay, I share simple steps to help you network as a poet. You will learn how to define your message, connect with podcast hosts, approach convention programming teams, and build long-lasting relationships. Networking does not have to feel overwhelming. With these tools, you will feel ready to take your next brave step forward.

Know Your Message and Brand

Before you reach out to podcasts or conventions, know what you want to share with the world. This starts with understanding your message and your brand as a poet. Your brand is what people remember about you and your work. It can be as simple as the themes you write about, the feelings your poems create, or the way you perform your work. Ask yourself: what makes my poetry special? Do I focus on science fiction, fantasy, horror, nature, or love? Knowing this will help you find podcasts and panels that fit your style.

Next, decide what you want to promote. Are you sharing a new poetry book, telling people about your upcoming readings, or introducing your poetic voice to a wider audience? When you know your goal, you can shape your message to match it. It also helps to prepare a short bio and pitch before you contact people. Your bio should say who you are, what you write, and any important publications or awards you have. Keep it short and clear so podcast hosts or convention teams can see why you would be a good guest or panelist. When your message and brand are clear, it becomes easier for others to say yes to your invitations. They will know what you offer and how it can serve their audience. Clarity is the first key to building a strong network as a poet.

Connect Genuinely with Podcast Hosts

Once you know your message and brand, you can reach out to podcast hosts. Podcasts are a great way to share your poetry with new listeners and talk about your creative journey.

First, you should research podcasts matching your style and topics. If you write speculative poetry, look for shows about science fiction, fantasy, or poetry. Listen to a few episodes to understand their focus and the way they interview guests. This will help you decide if your work
is a good fit for their audience.

Next, connect with the hosts on social media. Follow their accounts, like their posts, and leave thoughtful comments. Do not just promote yourself. Support their work and join their community. This builds trust before you ever send a message asking to be a guest. When you are ready to reach out, send a short and polite email. Start with a quick introduction about who you are and what you write. Then tell them why you think their podcast is a good fit for your work. Be sure to include a link to your poems, website, or press kit so they can learn more about you. Here is a simple checklist for your email:

  • Greeting and your name.
  • Why do you enjoy their podcast?
  • Who you are and what you write.
  • Why you would be an interesting guest.
  • A link to your work or website.
  • A polite closing thanking them for their time.

Be flexible with scheduling and topics. Podcast hosts often have many guests lined up, so it helps to show that you are easy to work with and open to different dates or discussion angles. Building genuine connections with podcast hosts takes time, but it is worth it. Each appearance
helps more people discover your poetry and brings you closer to your writing goals.

Approach Convention Programming

Conventions are another great place to share your poetry and build your writing career. Many conventions have panels, readings, or workshops where poets can speak. To get on these programs, you need to learn how to approach the people who create the schedule.
First, find conventions that welcome poetry or have panels about writing. If you write speculative poetry, look for science fiction and fantasy conventions that include poetry readings or writing craft panels. Visit their websites and follow their social media accounts to keep up
with news about open calls for panel ideas or guests. When you see a call for programming, read it carefully. Some conventions ask for full panel proposals, while others just want to know what topics you can speak about. Think about what you can offer their attendees. What can they learn from you that will help them become better writers or understand poetry more deeply? If you submit a panel proposal, keep it focused. Include:

  • A strong title that tells people what the panel is about.
  • A brief description that explains what attendees will learn.
  • Why you are the right person to speak on this topic.
  • If possible, include the names of other poets or writers you want on the panel with you.

Another way to get involved is to volunteer at the convention or offer to moderate a panel. Moderators keep the conversation going and ensure everyone has time to speak. Volunteering shows you care about the community and can help you build strong connections with organizers
and other writers. Being a moderator takes additional work. You need to write questions, show them to the assigned panelists beforehand, and learn to understand the flow of conversation and how to direct it without overstepping your fellow panelists.
Remember, approaching convention programming teams is not just about promoting you. It is about giving back to the writing community and sharing knowledge that will inspire others. When you focus on helping attendees learn and grow, programming teams will see the value you bring to their event.

Build Ongoing Relationships

Networking is not just about getting one podcast interview or one panel spot. It is about building relationships that last for years. These connections can help you grow as a poet and find new opportunities in the future. Keep in touch with the hosts and other speakers after you appear on a podcast or speak on a panel. Send them a thank you message to show your appreciation. Let people know you enjoyed
working with them and that you wish to stay in touch. You can also support them by sharing their podcasts or future events on your social media. This shows that you care about their work, not just your own promotion. When people see you supporting others, they will be more willing to support you in return.

If you meet other writers or poets on panels, stay connected with them too. Follow them online and engage with their posts. You can even reach out to them later to plan group readings, new panels, or other projects together. Building these friendships can make your writing life richer and more enjoyable.

Networking as a poet might seem hard at first, but it becomes easier when you take small steps to propel you forward. Start by knowing your message and brand so people understand what you offer. Then, connect with podcast hosts authentically. You should approach convention programming teams with clear ideas that help their attendees. Build ongoing relationships by staying in touch and supporting others in the community. Each podcast interview or panel spot you earn will help you reach new readers and grow your confidence. More importantly, these experiences will remind you why you love to write and share poetry.

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