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Information Center, Networking and Self-Promotion, The Business of Writing, The SFWA Blog

Get Personal with your Marketing Efforts

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The words “online marketing” are fairly generic, since there are quite a few components involved with this business practice. Marketers (like myself) often utilize web analytics, social media, blogging, natural and paid search, online advertising, etc. For authors, online marketing may be a little more targeted to our writing and publishing efforts via social media and blogging platforms.

Information Center, Networking and Self-Promotion, The Business of Writing, The SFWA Blog

Networking 201: How to “work a room”

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When attending a social function–whether it’s a small gathering at someone’s home, or a political fundraiser, or a room party at a convention–you are being gifted with the opportunity to meet, mingle, and make contact with a wide variety of people. What I intend to do here is give some pointers on how to get the most out of any social gathering, whether you’re there for business or for pleasure.

Information Center, Networking and Self-Promotion, News, The Business of Writing, The SFWA Blog

How to Network at a Convention

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So here it is. You’re a fairly “new” writer, or at least new to the convention scene, and you desperately want to make some industry contacts in the hopes that it will make it easier to get an agent/sell your work/quit your day job and hire a cabana boy/any of the above. You decide to go to a convention, perhaps picking one of the “big” ones such as WorldCon, or World Fantasy, because you’ve heard that editors and agents are absolutely spilling out the doors.

Here are some guidelines/rules/suggestions to go by:

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