Archive for the ‘The Business of Writing’ Category

Guest Post: Why Writers Suck at Marketing

Writers and marketing. In this digital age, the two words are becoming synonymous, but to what end? Having been on both sides of the fence, this is a difficult post for me to write. This isn’t the sort of thing I care to admit or highlight to people, because writers are a unique breed.

Guest Post: The Greatest Challenge Agents Will Face

The unpublished often believe that agents exist because of the publishing funnel, and to be sure, that has helped cement agents’ central importance to the publishing business. But what really enables agents to exist is the fact that up until recently, every deal, big or small, was up for negotiation–the size of the advance, the terms of the contract, the rights up for discussion.

Guest Post: Your Business Model Is Not Your Neighbor’s

I have also heard some use “piracy” as a low-price argument. My two cents: Pricing your products at a lower price because you think they’re going to be stolen is not a business model. Why? Because you are defining your sales goals on either making more than nothing or generating revenue to cover losses you have not experienced.

Guest Post: Experiments with E-books

Earlier this year, I was studying my royalty statement from DAW, comparing my print and electronic sales. I’ve been hearing for years that print is dying and e-books are the future, so I was rather surprised to find that electronic sales made up only 3-5% of my overall book sales.

Amazon.com now offering BookScan to Authors

Amazon.com is now offering BookScan information to authors enrolled in their Author Central program. For authors, previously one had to subscribe to BookScan or to get their sales numbers through their agents or publishers. Amazon says: We’re happy to announce that – for the first time ever – authors can see weekly sales trends of […]