Archive for the ‘Networking and Self-Promotion’ Category

Navigating the Parallel but Uneven Ecosystems of Traditional Publishing and Self-Publishing 

by Evan Winter (This article originally appeared in The SFWA Bulletin #215.)   Not long ago, I was asked where traditional publishing spaces are failing self-published writers, and I think I may have an answer: everywhere. This is because traditional publishing spaces aren’t structured in form or objectives to value the needs of self-published writers and […]

Guest Post: Instagram For Authors

by Mary Rosenblum

How can I advertise my book with photos?
I hear that all the time when I suggest Instagram to author clients, followed by the sound of the exit door slamming on the author’s heels… 

But Instagram is a huge and well established social media platform, and if you’re writing for teens through mid-twenties readers, this is the social media you want to master.  Even Forbes Magazine has taken note of Instagram’s role with an article Can Instagram Keep People Reading Books?

Four Strategies to Gain Early Reviews for New Releases

by Intisar Khanani.

Last spring I released my third fantasy novel, after three years between books. Since I indie pub, I decided to take a couple extra months to make sure I planned for early reviews. I’m here today to share why early reviews are important, and the strategies I used to gain those reviews.

How Sci-Fi and Fantasy Authors and Publishers Can Take Advantage of Price Promotions

If you’re an author or publisher, price promotions are a powerful way to reach new readers and sell books.

How powerful? In 2015, price promotions on BookBub alone drove sales of over 20 million ebooks — and over 200 of the books with promotions featured on BookBub made it to The New York Times bestseller list.

In this post, we’ll explain how science fiction and fantasy authors and publishers can tap into some of that power and use price promotions to accomplish multiple book marketing goals.