by Catherine Lundoff
Got a new book coming out? If you need to do all or even some of your own publicity, a multi-pronged approach to getting the word out about it can very helpful. And, if you’re like most writers, your budget is somewhat limited. So let’s talk about what you can do that promotes your work, but keeps that promotion affordable.
by Alan Bailey
Podcasters generally have a mixed reputation. Why? I’m not totally sure. Perhaps it’s because the entry fee is low, and anyone with an opinion can put it out there. The sheer number of podcasts doesn’t help either. So, how do you know which are worthwhile?
by KJ Kabza
A legitimate publisher approaching an author, rather than the other way around, is both very flattering and very rare. But because of its rarity, the experience had a downside: I had been convinced it could never happen to me, so I was not ready in case it did.
by Mary Rosenblum
How can I advertise my book with photos?
I hear that all the time when I suggest Instagram to author clients, followed by the sound of the exit door slamming on the author’s heels…
But Instagram is a huge and well established social media platform, and if you’re writing for teens through mid-twenties readers, this is the social media you want to master. Even Forbes Magazine has taken note of Instagram’s role with an article Can Instagram Keep People Reading Books?
by Cat Rambo
Make sure you have a business card. This should have your contact information, your social media presence (you’ll see why in the at the convention tips) and at least one way to find your books.
by Intisar Khanani.
Last spring I released my third fantasy novel, after three years between books. Since I indie pub, I decided to take a couple extra months to make sure I planned for early reviews. I’m here today to share why early reviews are important, and the strategies I used to gain those reviews.
Glasgow International Fantasy Conversations (www.gifcon.org) has issued an invitation to authors and artists to submit papers and creative works.
If you’re an author or publisher, price promotions are a powerful way to reach new readers and sell books.
How powerful? In 2015, price promotions on BookBub alone drove sales of over 20 million ebooks — and over 200 of the books with promotions featured on BookBub made it to The New York Times bestseller list.
In this post, we’ll explain how science fiction and fantasy authors and publishers can tap into some of that power and use price promotions to accomplish multiple book marketing goals.
by Dan Koboldt
In some ways, publishing is a zero-sum game. There are only so many slots in the schedule of traditional publishers. Only ten books can occupy the top ten list, and only one can win the Hugo. Yet the most dangerous and pervasive threat to the aspiring author is not another author, nor is it a big bad publisher. Nor is it a certain online store. No, the biggest threat is the ever-shrinking reading time the average person has in our modern world.
What are the ways SFWA can help a member promote their book?
In these fast-paced but subtly-wrought tales you’ll find time travel, alien invasion, fascinating devices, dark fantasy worlds, revelries of the undead, and other wonders.
Laura Lam is the author of the near-future space thriller, GOLDILOCKS, feminist space opera SEVEN DEVILS (written with Elizabeth May), FALSE HEARTS, SHATTERED MINDS, PANTOMIME, SHADOWPLAY & MASQUERADE. She lectures on the Edinburgh Napier CW MA.
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