In my recent blog post on Pearson’s acquisition of self-publishing giant Author Solutions Inc., I posed several questions that I hope Pearson will consider as it integrates ASI with Penguin Group. One of these was whether ASI will start being more transparent in its advertising and PR. I’d like to go a little bit more into detail on what I mean.

A prominent literary agent recently told me that unless an author receives a hefty advance of $100,000 or more most publishers will do virtually no promotion, leaving it to authors to create and exploit their own platforms via social media and networking connections, workshops and webcasts.