Networking and Self-Promotion

Building a Career, Information Center, Networking and Self-Promotion, Publishing Technologies, The Business of Writing, The SFWA Blog

How Sci-Fi and Fantasy Authors and Publishers Can Take Advantage of Price Promotions

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If you’re an author or publisher, price promotions are a powerful way to reach new readers and sell books.

How powerful? In 2015, price promotions on BookBub alone drove sales of over 20 million ebooks — and over 200 of the books with promotions featured on BookBub made it to The New York Times bestseller list.

In this post, we’ll explain how science fiction and fantasy authors and publishers can tap into some of that power and use price promotions to accomplish multiple book marketing goals.

Building a Career, Information Center, Networking and Self-Promotion, The Business of Writing, The SFWA Blog

We Are All Allies

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by Dan Koboldt

In some ways, publishing is a zero-sum game. There are only so many slots in the schedule of traditional publishers. Only ten books can occupy the top ten list, and only one can win the Hugo. Yet the most dangerous and pervasive threat to the aspiring author is not another author, nor is it a big bad publisher. Nor is it a certain online store. No, the biggest threat is the ever-shrinking reading time the average person has in our modern world.

Building a Career, Information Center, Networking and Self-Promotion, The Business of Writing

Where’s the Line? On Personal Sharing in Blog Posts and Online

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by Amy Sundberg

When giving advice on writing blog posts, James Altucher says, “Bleed in the first line.” He talks about blog writing and bleeding a fair amount, actually, so I always think about bleeding when I write blog posts now. But what does that mean, bleeding on the page, and what is the correct way to do it?

Building a Career, Information Center, Networking and Self-Promotion, Publishing Technologies, The Business of Writing, The SFWA Blog

Getting Out of the Pubslush Slush Pile

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by Caren Gussoff

We’re on the front lines of the changing publishing industry, and for all the insecurities that encompasses, we have a growing number of tools that help reach out and sell directly to fans. Of these tools, perhaps the one most successful has been the online crowd funding platforms.

Building a Career, Information Center, Networking and Self-Promotion, The Business of Writing, The SFWA Blog

Guest Post: Does Book Touring Still Matter?

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by John Scalzi

When I’m out and about and recount my tour adventures to people (I can reel off my itinerary just about in my sleep at this point), the question often arises about whether all this touring is actually still useful and/or desirable in an age where so many people get their books electronically, and when one (or at least, one like me) can show up to a comic con, at which between 20k and 50k people will show up in one place, where you also happen to be.

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