Is book publicity necessary? In my mind: yes. Do you need a publicist? It depends! I’ve long felt that authors are small business owners; what publicity means to an author is going to vary widely depending upon the resources available.
Marketing is, and has been, a hot topic for authors these past few years. This two-part article seeks to remove the mysticism from the subject so you can make better decisions about your career.
So let’s get back to that whole laughing at work-for-hire authors or trashing popular books or not understanding what a saleable novel is.
Self-publishing is not the only ticket to winning the proverbial lottery. In some ways, I feel the accessibility of authors online coupled with the availability of publishing news hurts the craft because it’s taking the emphasis off the words on the page.
Are Facebook, Twitter and IM having any effect on the quality or volume of my work? These questions, coupled with a very long list of goals I wanted to accomplish, plagued me like a broken plot.
Writers and marketing. In this digital age, the two words are becoming synonymous, but to what end? Having been on both sides of the fence, this is a difficult post for me to write. This isn’t the sort of thing I care to admit or highlight to people, because writers are a unique breed.
I have also heard some use “piracy” as a low-price argument. My two cents: Pricing your products at a lower price because you think they’re going to be stolen is not a business model. Why? Because you are defining your sales goals on either making more than nothing or generating revenue to cover losses you have not experienced.
The year is 2010. The internet has passed the infant stage and has grown into a young adult that still hasn’t quite gotten the “rules” down yet. Much of internet law is still in its infancy, in part because the legal system hasn’t been able to keep up with the rapid changes in technology. Words like “piracy,” “identity theft” and “copyright” are just three examples of that…
Monica Valentinelli talks about what it means to write non-fiction for the web versus writing for a print publication like a magazine.
Some tips to consider when you’re reviewing your current website or when you’re thinking about creating one. Let’s take a look at these tips for your website’s design and usability.
Adam Christopher is the Sir Julius Vogel Award-winning author of Empire State (SciFiNow magazine Book of the Year 2012 and a Financial Times Book of the Year 2012), Seven Wonders, The Age Atomic, Hang Wire, and The Burning Dark.
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The Balancing Act!