Of the many issues highlighted by the recent launch of pay-to-publish divisions by two major commercial publishers (Harlequin Enterprises’ DellArte Press–nee Harlequin Horizons–and Thomas Nelson’s West Bow Press), one of the most interesting, to me, is how blurred the distinction between self-publishing and vanity publishing has become.
Archive for the ‘The Business of Writing’ Category
As I close in on the end of my current writing project, the issue of self-promotion is much on my mind. I don’t mind admitting that it’s a prospect I contemplate with dread. I’m one of those I-just-want-to-sit-in-my-room-with-my-laptop writers who really is not constitutionally suited for a world in which the definition of “author” also includes “huckster” (or, if you want to be a bit more diplomatic about it, “entrepreneur”).
Imagine you’re a new writer. You’ve just completed your first manuscript, and are on fire to get it published. You don’t know a lot about the publishing world, or how to identify a good publisher for your book–but that’s okay. You have the Internet. So you open a search engine–Google, let’s say–and type “publishers” into […]
You’ve probably heard about the importance of developing a writer’s platform. Before you start thinking about your writer’s platform, consider what your overall online reputation is first.
Do you need to have you own website? It depends on what you want to use the website for. Having an online presence may or may not translate to your desired action, in part because your presence really is about “you” as a person rather than “you” the author. With today’s technology, the two are not mutually exclusive.
The Convention Finder searches a database of cons based on location, making it easy to find the convention nearest you.
There are few things that can destroy a good story faster than a bad reading. At the same time, a really good reading can make an audience excited and drive sales. Short of a background in theater, how can authors improve their reading skills?
First off, definition: an exclusive means just what it sounds like. You are giving an agent the opportunity to consider your work exclusively and you are agreeing that you will not submit to another agent until you’ve heard “yea” or “nay” from that agent. Sometimes exclusives are open-ended, sometimes there’s a time period attached.
The words “online marketing” are fairly generic, since there are quite a few components involved with this business practice. Marketers (like myself) often utilize web analytics, social media, blogging, natural and paid search, online advertising, etc. For authors, online marketing may be a little more targeted to our writing and publishing efforts via social media and blogging platforms.
With the publishing industry shifting so rapidly now, it’s always interesting to see what people think the new paradigm will be. Bernard Lunn takes a look at it in a two part article at ReadWriteWeb. As with any set of predictions it’s just guesswork, but guesses worth reading.