Is book publicity necessary? In my mind: yes. Do you need a publicist? It depends! I’ve long felt that authors are small business owners; what publicity means to an author is going to vary widely depending upon the resources available.
Archive for the ‘How to Sell Your Novel’ Category
Marketing is, and has been, a hot topic for authors these past few years. This two-part article seeks to remove the mysticism from the subject so you can make better decisions about your career.
[SWFA's presence at BEA] this year was an experiment, but a wildly successful one. We were able to inform, educate and engage people from all areas of the publishing world. Dozens of bloggers and librarians stopped by to talk to us and thank us for being there.
While there are certainly advantages to Amazon’s program, anyone who thinks Amazon is in this to help authors is a fool. Amazon, like pretty much any other business, is in this to make money.
According to Carolyn’s research, aided by Google, there are about 288,355 books published every year by traditional publishers. Current estimates anticipate 800,000 books will be self-published this year. So how do you make your book stand out among literally a million titles?
The times they are a-changing, the question of when will probably be answered after the next Christmas season as ebooks emerge at minimum as a major market force, over 20% of book sales is a conservative guess, so the answer to that one is soon.
What’s the average advance for a first novel? How long does it take the typical first novel to sell? Do most first novelists sell their books on their own, or through an agent? Will publishers and agents consider first novelists who don’t have any short fiction publication credits?
Article by Chuck Rothman on (almost) everything you need to know about agents, including how to avoid scams.
As an author, it’s important for you to know how to sell and market your book. Because there is no shortage of books and articles on the subject, I’d like to tackle the subject of marketing your book from a more metaphorical approach. (If you’ve ever heard me speak, you should know I’m pretty big on metaphors to help you better understand topics in a different way.) In your case, I feel that it’s not only important to understand how to sell, but also understand a little bit more about a typical sales cycle.
Imagine you’re a new writer. You’ve just completed your first manuscript, and are on fire to get it published. You don’t know a lot about the publishing world, or how to identify a good publisher for your book–but that’s okay. You have the Internet. So you open a search engine–Google, let’s say–and type “publishers” into [...]