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THE INDIE FILES: Maximizing Your Sales for the Holidays

By Scott King ‘Tis the season for selling. No matter your holiday affiliations, now is the time to be selling books, so let’s recap what you can do to help boost sales this holiday season. Start with your cover. It needs to be the best you can afford to appeal to your target demographic, and […]

THE INDIE FILES: An Indie Approach to Series

By Anthony W. Eichenlaub Whether it’s the one-two punch of a duology or the sprawling epic of multiple loosely connected trilogies, there is no doubt that science fiction and fantasy readers love series. For an author, series can be amazing. Good sales on the first book can lead to good sales on the second, third, […]

The Indie Files: Wide for the Win – Part 1

By John Wilker Self-publishing. You have choices. One of the best parts of being an indie author/publisher is control. You are the sole decision maker on where and how your book is available. A lot of first-time authors come into this thinking that Amazon is the only place to sell books. Sure they have a […]

The INDIE FILES: SFWA’s NetGalley Program and You

By Jamie Lackey  Everyone agrees that reviews are important for book sales and visibility, but getting reviews can be an uphill battle. Most casual readers don’t bother leaving reviews, and it’s hard to get the attention of new readers who do. That’s where NetGalley comes in. They connect librarians, booksellers, educators, reviewers, and bloggers with […]

THE INDIE FILES: Advantages of Independent Publishing

By Michael Edelson I’m old enough to remember widespread use of the term “vanity press,” and although that is thankfully a thing of the past, the stigma attached to self-publishing still persists. But the reality is that the publishing industry is changing, and independent publishing is gaining an ever-increasing market share. [1–3] As early as […]

The Indie Files: Make the Most of New Book Announcements

By R J Theodore An author promoting their upcoming release might feel like Sisyphus, because the effort to keep people aware of your book is neverending. When you let up on promotion, you and your boulder wind up back at the bottom of the slope. When you do benefit from a flash of attention, you […]

THE INDIE FILES: Listen Up! Self-Producing Audiobooks

By Kim Fielding Until fairly recently, it was impractical for most self-published authors to produce audiobooks. Now, however, almost anyone can easily produce a high-quality one. This is good news, because audio constitutes a significant—and profitable—portion of the publishing market. According to IBISWorld, the audio market grew 8.1% between 2017 and 2022, and is now […]

THE INDIE FILES: A Guide to SFWA StoryBundles

By Sherrie Cronin While independent authors can find many expensive ways to promote their books, and a few free ones, SWFA offers an opportunity for gaining both income and that coveted exposure all authors seek. For the past five years, SFWA has collaborated with StoryBundle (website) to produce annual collections of fantasy and science fiction […]


By J. Scott Coatsworth Note: All recommendations in this article are the opinions of the author and do not reflect an approval or endorsement by SFWA. Two Paths to Indie Greatness As an indie author, you have two basic choices for distribution:  Go all-in on Amazon—eBooks, paperback, and Kindle Unlimited (KU). Or “go wide,” and […]