Marketing is, and has been, a hot topic for authors these past few years. This two-part article seeks to remove the mysticism from the subject so you can make better decisions about your career.
Archive for the ‘Building a Career’ Category
If you’re selling books on Amazon, you’ll want to set up your page in their Author Central program. Use your Author Central page to provide more information for your readers: upcoming events, a full listing of your books, pictures and videos, and even excerpts from your blog.
For writers who are interested in writing middle grade or young adult fantasy or science fiction, the first step is puzzling out what exactly those categories mean. Science fiction and fantasy, after all, has a long tradition of featuring young protagonists — including such classics as Dragonflight by Anne McCaffrey, Pawn of Prophecy by David Eddings, and Arrows of the Queen by Mercedes Lackey — even if those novels weren’t originally published as middle grade or young adult books.
MFA Programs and the efficacy or use thereof tend to come up in discussion periodically. For those of you interested, here is a run down of the types of programs and what to expect. I personally have an MFA in Poetry from Southern Illinois University in Carbondale and am currently looking into applying for a second MFA, this time in Fiction. I might be addicted to school. Or it might be that MFA programs really are just that awesome.
You might have heard the advice, “Don’t chase the market.” That’s good advice, as a general idea, but many people misunderstand it and think that it means that you should not write for a specific audience. Here’s the thing… Your audience is not the market.
As authors increasingly explore way to promote their work, one question that occurs when launching a book concerns giveaways, things like bookmarks, pens, postcards, or sometimes more complex or costly items, used to promote the book.
When my first novel came out – in 2000 – by all weights and measures, I had “made it” as a mid-list fiction writer. I’d secured a two book deal (the second: a collection of short stories, the most elusive prey on the planet), a tidy first-timers advance, and a round of positive reviews from all the usual suspects.
Here, I’d like to list out my last five of ten truths about professional jealousy (as I see it), which concern how you can deal with the green-eyed monster when it will not simply be slayed.
I knew I’d found a keeper when my boyfriend-at-the-time barely flinched the first time he saw one of our fights, word-for-word, in print. “You writers,” he said. “You air your dirty laundry. That’s how it is.”
These days, many authors focus more time on self-promotion through social media than on marketing their books. It’s not necessarily a bad idea, but with all the social media hype, it can be easy to forget about the fundamentals.