by Alex Woolf
“Why do we always have to reinvent the wheel?” my editor once asked me.
When a new book is launched, it’s like introducing a stranger to a largely disinterested world. Potential readers know nothing about its characters or the kind of plot they might expect. Publishers are forced to spend a great deal of money on marketing to give the book a comforting, pseudo-familiar feel. The title and cover design will be reminiscent of other, similar books that readers might already have enjoyed.