Want other people to feel inclined to spread word of your stuff? Then make sure you’re doing it for them.
Archive for the ‘The Business of Writing’ Category
Writers and marketing. In this digital age, the two words are becoming synonymous, but to what end? Having been on both sides of the fence, this is a difficult post for me to write. This isn’t the sort of thing I care to admit or highlight to people, because writers are a unique breed.
The unpublished often believe that agents exist because of the publishing funnel, and to be sure, that has helped cement agents’ central importance to the publishing business. But what really enables agents to exist is the fact that up until recently, every deal, big or small, was up for negotiation–the size of the advance, the terms of the contract, the rights up for discussion.
I have also heard some use “piracy” as a low-price argument. My two cents: Pricing your products at a lower price because you think they’re going to be stolen is not a business model. Why? Because you are defining your sales goals on either making more than nothing or generating revenue to cover losses you have not experienced.
Earlier this year, I was studying my royalty statement from DAW, comparing my print and electronic sales. I’ve been hearing for years that print is dying and e-books are the future, so I was rather surprised to find that electronic sales made up only 3-5% of my overall book sales.
Amazon.com is now offering BookScan information to authors enrolled in their Author Central program. For authors, previously one had to subscribe to BookScan or to get their sales numbers through their agents or publishers. Amazon says: We’re happy to announce that – for the first time ever – authors can see weekly sales trends of […]
Every book on how to be your own boss has instructions about when to give up your day job. Each one of these books has a particular rule of thumb. Some say you cannot quit your day job until you have three months’ salary in the bank.
My book has been pirated and shared already. I can’t stop that, and the methods necessary to create a pirate-free environment would transform the internet into something ugly and forbidding.
People once learned from one another what was worth knowing and doing, and the best of these memes worked their way through the population like a unending game of telephone. It was only with the advent of mass communication technology like printing, radio, and TV that a select few became able to easily influence great numbers of people. But with social media those select few are now finding themselves increasingly drowned out.
Posted by Victoria Strauss for Writer Beware
One of the big publishing headlines this week (here, for instance) was that e-books from some popular authors were selling on Amazon for higher prices than the hardcover versions. For instance, the hardcove…