Archive for the ‘The Business of Writing’ Category

How Sci-Fi and Fantasy Authors and Publishers Can Take Advantage of Price Promotions

If you’re an author or publisher, price promotions are a powerful way to reach new readers and sell books.

How powerful? In 2015, price promotions on BookBub alone drove sales of over 20 million ebooks — and over 200 of the books with promotions featured on BookBub made it to The New York Times bestseller list.

In this post, we’ll explain how science fiction and fantasy authors and publishers can tap into some of that power and use price promotions to accomplish multiple book marketing goals.

Ten Thoughts About the Business Side of Writing

by Russell Galen

Have an agent. If you feel you don’t need one, find another human being to whom you have no emotional attachments, who knows a lot about the IP business, will tell you the truth, will be a sounding board for your literary and business questions, and will speak to the buyers of your work so that you can keep some distance from them.

Guest Post: Amazon Bites Author

by Mary Rosenblum

So you can publish on Amazon.com, but if you’re successful they’ll yank your book? What kind of catch 22 is this? Ah, oh yes, all you authors who are trading reviews? Amazon.com, according to that helpful associate Brad spoke to, is ‘looking at’ Goodreads, too. Their own company! They’re looking at authors who connect up to swap reviews… If most of your reviews come from other authors, you might want to think about this.

Text Expansion Tools

by Aidan Doyle

Text expansion tools are a way to save time by using shortcuts for text you commonly type. For example, on my computer I type -em and it’s automatically replaced by my email address. When submitting short stories I have a standard cover letter template. I type -pubs and modify the template according to the market. If you’re an editor sending many similar emails, text expansion tools can save you a lot of time.