You might have heard the advice, “Don’t chase the market.” That’s good advice, as a general idea, but many people misunderstand it and think that it means that you should not write for a specific audience. Here’s the thing… Your audience is not the market.
Archive for the ‘Networking and Self-Promotion’ Category
As authors increasingly explore way to promote their work, one question that occurs when launching a book concerns giveaways, things like bookmarks, pens, postcards, or sometimes more complex or costly items, used to promote the book.
When I first heard that many nonprofit organizations were holding flashmobs to raise awareness of their activities, I realized this would be a great idea for Odyssey. I also had an idea of what we might do: the Tom Bombadil Rap.
[SWFA's presence at BEA] this year was an experiment, but a wildly successful one. We were able to inform, educate and engage people from all areas of the publishing world. Dozens of bloggers and librarians stopped by to talk to us and thank us for being there.
For the first time ever, SFWA will be attending the largest publishing event in North America: BookExpo America (BEA).
When it comes to social networking, Pinterest has emerged as a major player. Cat Rambo provides an excellent overview.
You don’t have to be a fanatic to use Twitter; it doesn’t have to take over your life. Just get an account, use your real name, start following some people, and post some things. You don’t have to do it all at once, but you should do it. If you follow a publisher, a lot of times the publisher will follow you back.
With the rapid rise of eBooks, the membrane between the printed word and the digital world is getting thinner every day.
If you do set up an event at a store, it may sound obvious, but an author promoting their event on their own Facebook and twitter helps out a lot. We have our own ways to publicize an event to our customers, and we have our events listed in the newspaper weekly, but the more an author can say, “I’m going to be in this city, on this day,” the better our event turnout is going to be.
Let’s talk about self-promotion and how it feels icky.
Yes, self-promotion is awkward to do the first time. Yes, it is very easy to do badly. But–it is incredibly important to your career. Someone asked, “Isn’t it enough to write a good story?”